Proof of linear and digital TV performance for networks and publishers
Whether you’re an MVPD, national or local broadcaster, use performance analytics to prove linear and digital TV performance.
Tie TV Advertising To Response
Increase ad revenue and retain existing business by empowering sales teams to change the conversation and prove TV works. TVSquared’s always-on TV analytics platform ties ad exposure to real-world, business outcomes so that you can quantify TV’s immediate impact. This includes measuring brand engagement/ response via the advertiser’s website or app, including onsite and in-app actions, right down to actual sales.
Empower Ad Sales Teams
Unified Linear & OTT Measurement
Access Always-On TV Analytics
Measure and analyze TV ad performance across linear, OTT and VOD. TVSquared delivers always-on TV analytics, providing performance analysis at macro and granular levels. Live, actionable analytics mean you can provide proof of performance and evaluate performance by day, daypart, region, creative and program, and inform schedule changes.
Performance analytics is an eye-opener for clients, because it’s the first time they’ve really been able to have proper accountability for television advertising at the local market. We think there’s going to be a whole generation of local advertisers that are now going to think about television in this way and it will really be a game changer.