Sales enablement and attribution for networks and publishers
Whether you’re an MVPD, national or local broadcaster, use performance analytics to prove TV works and change the conversation to retain revenue and win new business.
Increase ad revenue and retain existing business by empowering sales teams to change the conversation and prove TV works. TVSquared’s always-on TV analytics and optimization platform proves ROI and ties business outcomes to inventory performance.
Empower Ad Sales Teams
Leverage Real-Time TV Analytics
Gather Ad Intel
Proof of Performance
Prove TV performance, demonstrate ROI and tie TV to business outcomes by delivering actionable, transparent analytics. Measure and evaluate TV ad performance across linear, OTT and VOD to inform inventory, content delivery and creatives that drive optimal results for advertisers.
Performance analytics is an eye-opener for clients, because it’s the first time they’ve really been able to have proper accountability for television advertising at the local market. We think there’s going to be a whole generation of local advertisers that are now going to think about television in this way and it will really be a game changer.