News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our Director of Marcom, at megan@tvsquared.com and she’ll get right back to you.
TVSquared: Measure & Optimize TV Just Like Digital
Press Releases
- Comcast Spotlight & TVSquared Launch the Industry’s First, Scaled Local TV Attribution Solution
- TVSquared Releases Direct-to-Consumer TV Advertising Performance Report
- TVSquared Named to Fast Company’s List of the World’s Most Innovative Companies for 2019
- TVSquared Partners with TiVo for Deterministic Attribution
- TVSquared ADeffect Unlocks TV’s Longer-Term Impact
- TVSquared Japan Brings Real-Time Campaign Analytics to One of World’s Largest TV Ad Markets
Recent Media
- AdNews, More Sign-In Data Needed from Seven and Ten, Says PHD’s Jo Barnes, Aug. 16
- Radio + Television Business Report, Now Available: A New Attribution Solution for Local TV Ads, Aug. 13
- Beet.TV, Giving Local TV Digital Super Powers: Comcast Spotlight’s Condon, Aug. 12
- TV Technology, Comcast Spotlight Introduces Instant IMPACT for Local TV Ads, Aug. 9
- Beet.TV, Attribution Bringing Ad Spend Back to Local TV, Aug. 9
- Fierce Video, Comcast Debuts Product to Track Web Site Traffic During TV Ad Campaigns, Aug. 7
- B&C, Comcast Spotlight Unveils Attribution in an Instant, Aug. 7
- Campaign Brief, Turn On Your TV, the Future of Advertising is Here, Aug. 2
- Mobile Marketing, Love Island, TV and the Power of the Second Screen, Aug. 1
- WARC, How to Make TV a Performance-Driven Channel, July 31
- Beet.TV, Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella, July 30
- Women in Tech Scotland, The Opportunity to Create Something New is Unparalleled, July 19
- Beet.TV, The Recipe for Performance TV: TCA’s Wollet, July 15
- The Spectator, Economic Disruptor Awards – 2019 Finalists, July 12
- A-List Daily, Direct-to-Consumer Brands See Uplift in Television Ad Response, Study Finds, July 8
- Rapid TV News, Three Quarters of UK Viewers Watch TV with Second-Screen Devices, June 27
- Netimperative, TV Ad Report: Most Viewers Have Second Screens Nearby, June 27
- Advanced Television, Report: 30s TV Ads Best Performing in U.K. Market, June 26
- AdExchanger, Three Things DTCs Have Learned as They Get Into TV, June 25
- Creativepool, Talking Cannes Lions 2019: Key Themes from This Year’s Festival, June 24
- Digiday, DTC Advertisers Turn to Search to Evaluate TV Ad Performance, June 18
- Beet.TV, Touch of Modern’s Hum on the Importance of TV Attribution, June 16
- Rapid TV News, Direct-to-Consumer Brands Spend Nearly $4B on TV Ads, June 14
- MarTech Advisor, Morning Ads Deliver +105% Response Rate, Reports TVSquared, June 14
- Beet.TV, Creative Testing Unleashes Marketing Architects, Hultgren Says, June 14
- Radio + Television Business Report, What are the TV Performance Benchmarks for D2C Brands?, June 12
- MediaPost, Strong Results for D2C in Morning/Non-Primetime Dayparts, June 11
- Beet.TV, Comcast Spotlight Goes Down the Funnel for TV Attribution with TVSquared, June 10
- Beet.TV, NCC Media’s Ivins on Real-Time Campaign Measurement, Attribution Partners, June 9
- Beet.TV, Tracking Incremental Reach Expands with ACR Data: FreeWheel’s Wallach , June 6
- MediaPost, Action-Based Metrics in TV Measurement: Q&A with TVSquared’s Calum Smeaton, June 6
- Beet.TV, Shaped by DTC Brands, Ecosystem Embraces TV Attribution: TVSquared’s Smeaton , June 3
- Asia-Pacific Broadcasting, Can New Viewing Habits Optimize ROI in Linear TV?, June 1
- Business Insider, Comcast Ventures Training Startups to Become TV Advertisers, May 22
- Video Ad News, Broadcasters Go OTT: Can Britbox Rival Netflix?, May 20
- Videonet, In Advertising, this is the Year of Automation and Alternatives, May 17
- MarketingTech, Netflix and Machine Learning is One Thing – but for the Rest of TV, AI is Just Hype, May 17
- TV Technology, Innovation vs. Utility: Finding the Right Balance for Ad Formats, May 15
- AW360, Scoring a Touchdown with Super Bowl TV Ad Campaigns, April 24
- MarTech Series, TechBytes with Matthew Hultgren, VP of Analytics at Marketing Architects, April 17
- Creativepool, Your Type on Paper: How Brands Can Hit It Off with Love Island in 2019, April 8
- Campaign Asia, It’s Time to Think Differently About TV, April 8
- Beet.TV, TV is a Performance Channel, Too, April 1
- Mediatel, Industry Analysis: Apple TV+, March 26
- DiversityQ, TVSquared: Why Perfect is the Enemy of Good for Women in STEM Roles, March 26
- Information Age, Women in Tech: Challenges, Motivations and Closing the Gap, March 22
- TVB Europe, How the Rise of OTT is Helping TV Get into its Best-Ever Shape, March 14
- Raconteur, Future of Advertising, March 13
- RBS ContentLive, Scotland’s Booming Tech Hubs, March 12
- Retail Sector, Are Retailers Too Focused on Christmas Advertising?, March 7
- MarTech Series, Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore, March 5