News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our Director of Marcom, at megan@tvsquared.com and she’ll get right back to you.
TVSquared: Measure & Optimize TV Just Like Digital
Press Releases
- TVSquared Releases 2019 TV Performance Insights Report for UK Advertisers
- TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers
- TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms
- TVSquared Releases Automotive TV Advertising Performance Report
- TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market
- Comcast Spotlight (Effectv) & TVSquared Launch the Industry’s First, Scaled Local TV Attribution Solution
Recent Media
- Rapid TV News, Saturdays Score and Music Hits the Right Note for UK Advertisers, Nov. 11
- MediaPost, Wanna Crack TV? Daytime Might be a Surprising Route, Nov. 11
- Advanced Television, Report: 10-20 Second TV Ads Get Best Response, Nov. 11
- Beet.TV, Hippo Builds Insurance Brand with Local Knowledge: Collins, Nov. 6
- Campaign Asia, The Rugby World Cup: A Game-Changer for Advertisers in Japan, Oct. 30
- BusinessCloud, Scotland Tech 50, Oct. 23
- Multichannel News, Ampersand Taps TVSquared for Performance Analytics, Oct. 21
- MediaPost, TV Attribution Company TVSquared Strikes Deal with Ampersand, Oct. 21
- FierceVideo, Cable-Backed Ampersand Taps TVSquared for Attribution Data, Oct. 21
- Beet.TV, Ampersand Calls on TVSquared to Measure TV Ad Outcomes, Oct. 21
- CMO, Nine Announces Data Unification, Advertising Effectiveness and Cost Per View, Oct. 17
- MarTech Series, A-Z Glossary for Good TV Advertising – Part 3, Oct. 14
- MarTech Series, A-Z Glossary for Good TV Advertising – Part 2, Oct. 10
- Advanced Television, Research: Reality TV Best Performer for Retail Ads, Oct. 9
- Rapid TV News, Extreme Reach Reaches Out to TVSquared for Multi-Touch Attribution, Oct. 8
- MediaPost, The One Where ‘Friends’ Unlocks Gen Z Attention, Oct. 8
- AW360, The Emmy for TV Ad Performance Goes To …, Oct. 8
- Broadcasting & Cable, TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact, Oct. 7
- MarTech Series, A to Z for Good TV Marketing – Part 1, Oct. 3
- The Telegraph, The LDC Top 50 Most Ambitious Business Leaders – Ones to Watch, Oct. 3
- BOSS Magazine, GoDaddy:The Art of Digital Procurement, Oct. 1
- MediaPost, Why Women’s Sports is a Top Draw for TV Advertisers, Sept. 30
- AW360, Performance & Data Charge Forward to Disrupt TV, Sept. 30
- Digiday, Advertising Week: DTC Learns About TV, Sept. 25
- CableFax, DTC Brands Embrace TV, Sept. 25
- Viacom, What to Expect from Advertising Week 2019, Sept. 20
- eMarketer, UK Digital Video: A Rich Provider Landscape Drives Up Digital Viewership, Sept. 19
- eMarketer, Germany Digital Video: Global Services Lead the Market as Broadcasters Adapt, Sept. 19
- eMarketer, France Digital Video: Subscription OTT Drives Digital Video Growth, Sept. 19
- PerformanceIN, TVSquared on Making the Most of Your Ad Spend, No Matter the Platform, Sept. 17
- Rapid TV News, Networks to Learn from the SVODs Marking Their Own Homework, Sept. 17
- Beet.TV, Just Say Yes: TVSquared, NCC and FreeWheel Execs Debate Attribution Inertia, Sept. 16
- Fast Track, The Sunday Times Tech Track 100 – TVSquared, Sept. 8
- Beet.TV, Attribution Will Bring “Significant” Ad Spend Back to Local TV: TVSquared’s Kinsella, Sept. 5
- MediaPost, Pros Talk Attribution, Automotive, Aug. 30
- AdNews, More Sign-In Data Needed from Seven and Ten, Says PHD’s Jo Barnes, Aug. 16
- Radio + Television Business Report, Now Available: A New Attribution Solution for Local TV Ads, Aug. 13
- Beet.TV, Giving Local TV Digital Super Powers: Comcast Spotlight’s Condon, Aug. 12
- TV Technology, Comcast Spotlight Introduces Instant IMPACT for Local TV Ads, Aug. 9
- Beet.TV, Attribution Bringing Ad Spend Back to Local TV, Aug. 9
- Fierce Video, Comcast Debuts Product to Track Web Site Traffic During TV Ad Campaigns, Aug. 7
- B&C, Comcast Spotlight Unveils Attribution in an Instant, Aug. 7
- Campaign Brief, Turn On Your TV, the Future of Advertising is Here, Aug. 2
- Mobile Marketing, Love Island, TV and the Power of the Second Screen, Aug. 1
- WARC, How to Make TV a Performance-Driven Channel, July 31
- Beet.TV, Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella, July 30
- Women in Tech Scotland, The Opportunity to Create Something New is Unparalleled, July 19
- Beet.TV, The Recipe for Performance TV: TCA’s Wollet, July 15
- The Spectator, Economic Disruptor Awards – 2019 Finalists, July 12
- A-List Daily, Direct-to-Consumer Brands See Uplift in Television Ad Response, Study Finds, July 8
- Rapid TV News, Three Quarters of UK Viewers Watch TV with Second-Screen Devices, June 27
- Netimperative, TV Ad Report: Most Viewers Have Second Screens Nearby, June 27
- Advanced Television, Report: 30s TV Ads Best Performing in U.K. Market, June 26
- AdExchanger, Three Things DTCs Have Learned as They Get Into TV, June 25
- Creativepool, Talking Cannes Lions 2019: Key Themes from This Year’s Festival, June 24
- Digiday, DTC Advertisers Turn to Search to Evaluate TV Ad Performance, June 18
- Beet.TV, Touch of Modern’s Hum on the Importance of TV Attribution, June 16
- Rapid TV News, Direct-to-Consumer Brands Spend Nearly $4B on TV Ads, June 14
- MarTech Advisor, Morning Ads Deliver +105% Response Rate, Reports TVSquared, June 14
- Beet.TV, Creative Testing Unleashes Marketing Architects, Hultgren Says, June 14
- Radio + Television Business Report, What are the TV Performance Benchmarks for D2C Brands?, June 12
- MediaPost, Strong Results for D2C in Morning/Non-Primetime Dayparts, June 11
- Beet.TV, Comcast Spotlight Goes Down the Funnel for TV Attribution with TVSquared, June 10
- Beet.TV, NCC Media’s Ivins on Real-Time Campaign Measurement, Attribution Partners, June 9
- Beet.TV, Tracking Incremental Reach Expands with ACR Data: FreeWheel’s Wallach , June 6
- MediaPost, Action-Based Metrics in TV Measurement: Q&A with TVSquared’s Calum Smeaton, June 6
- Beet.TV, Shaped by DTC Brands, Ecosystem Embraces TV Attribution: TVSquared’s Smeaton , June 3
- Asia-Pacific Broadcasting, Can New Viewing Habits Optimize ROI in Linear TV?, June 1