News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our Director of Marcom, at megan@tvsquared.com and she’ll get right back to you.
TVSquared: Measure & Optimize TV Just Like Digital
Press Releases
- TVSquared Japan Brings Real-Time Campaign Analytics to One of World’s Largest TV Ad Markets
- TVSquared Latin America Opens to Support Fast-Growing Demand for TV Attribution and Optimization
- TVSquared Australia Opens as Advertiser Demand for TV Performance Analytics Grows
- Global TV Performance Analytics Provider, TVSquared, Raises $8 Million
- Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization
Recent Media
- PerformanceIN, Key Takeaways from DMEXCO 2018, Sept. 18
- WARC, GDPR and Beyond: DMEXCO 2018, Sept. 18
- The Sunday Times, Tech Track 100 – Ones to Watch, Sept. 9
- The Herald, Edinburgh TV Ad Analysis Firm Taps into $15B a Year Japan Market, Aug. 30
- SmartBrief, Here’s Why TV is Still the Most Powerful Ad Medium, Aug. 28
- Marketing Tech, Super-Sized Ad Budgets: Are They Really a Game Changer, Aug. 20
- Luxury Daily, Automation – Luxury Memo Special Report, Aug. 16
- Marketing Dive, How UNTUCKit Fine-Tuned its TV Advertising and Cut Cost-Per-Response by 30%, Aug. 1
- MediaPost, Want TV to Succeed? Focus on the Search Bar, July 31
- Glossy, Why Fashion Brands are Advertising on TV, July 27
- WARC, How TV and Search Won the World Cup, July 23
- Digital Commerce 360, How UNTUCKit Aims to Measure the Effectiveness of TV Advertisements, July 20
- FutureScot, Investing in Scotland: The Rise of a Thriving Tech Industry, July 18
- iGaming, Rolling the Die on Targeted In-Play Ads, July 10
- AdExchanger, Missed Opportunities: Creative Testing for TV, July 2
- B&T, TVSquared Australia Opens, June 22
- Digiday, Direct-to-Consumer Brands See Gains from Traditional TV, June 20
- The Drum, TVSquared Enters Australia and Eyes its $3.1B TV Advertising Market, June 20
- Insider.co.uk, TVSquared Launches Australian Operation, June 19
- Digital Donut, Delivering TV Campaigns at a Global Scale, June 18
- Videonet, How TVSquared is Helping to Link Ad Exposure to Brand Outcomes, June 1
- Forbes, Upfronts, Make-Goods and TV Optimization, May 24
- Marketing Society, Interview with Hew Bruce-Gardyne – Co-Founder of TVSquared, May 14
- Netimperative, Top Tips: Powering TV with Search for Maximum Response, May 10
- The Drum, TV’s Upfront: Are They Still Relevant?, May 9
- Total Retail, 5 Ways Retailers Can Optimize TV Advertising, May 3
- Direct Avenue, The End of TV Ad Waste, May 2
- Mediatel, Four TV Ad Trends Brands Can’t Afford to Miss, April 23
- Forbes, TV and Search: Perfect Together, April 12
- UKTN, Edinburgh-Based TVSquared Raises Additional $8M, April 9
- MediaPost, TVSquared Secures $8 Million in Funding to Advance Expansion, Technology Plans, April 9
- The Times, Sir Tom Hunter’s TV Ad Tracker Raises £6M, April 8
- Advanced Advertising, Adobe Advertising Cloud Selects TVSquared, March 27
- The Herald, Big Data is the Key to Global Customer Insight for TV Man Calum, March 27
- MarTech Series, Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization, March 26
- MediaPost, Adobe Adds TVSquared Television Measurement, Syncs with Search, March 26
- PM 360, Optimizing TV and Search in the Age of Amazon Healthcare, March 23
- Silicon Republic, 15 Exciting Companies from Edinburgh to Watch, March 22
- MediaPost, Why Savvy Brands are Still in Love with TV, March 21
- TVB Europe, TV’s Role as a Modern-Day Marketing Channel, March 14
- MediaPost, TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities, March 12
- Video Ad News, TV Analytics: The Secret to Success for Seasonal Advertising, March 12
- MarTech Today, TVSquared Adds “Who” to Its TV Performance Tracking, March 8
- Response, NBC to Cut Ads in Pods 20%, Prime-Time Ad Load to Drop 10%, March 7
- Digital Doughnut, The Digital Dozen: Hew Bruce-Gardyne, Co-Founder, TVSquared, March 5