News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@tvsquared.com and she’ll get right back to you.
TVSquared: Measure & Optimize TV Just Like Digital
Press Releases
- TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV
- MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA
- MediaMath Partners with TVSquared to Deliver CTV Attribution
- TVSquared Names Jo Kinsella President
- TVSquared Releases Pan-European TV Advertising Performance Analysis
- TVSquared Launches Global Cross-Platform Multi-Touch Attribution Solution for Linear & Digital
- TVSquared Releases TV Performance Insights for Australian Advertisers
- RTL AdConnect & TVSquared Partner to Bring Always-On Proof of Performance to European Broadcast TV Campaigns
Recent Media
- IAB THERE, TVSquared’s Jo Kinsella on Shaping a Better Future Through Diversity & Inclusion, June 3
- Mobile Marketing, Two Years In: The Industry Reflects on the Impact of GDPR, May 26
- MarTech Series, GDPR 2nd Anniversary: Take a Tall Stand in 2020, May 25
- Forbes, Thought Leaders Weigh In On The Post-Pandemic Advertising and Media Landscape, May 22
- TV4 Sweden, Growth – TV Measured Everywhere, May 20
- MediaPost, Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal with TVSquared, May 20
- eMarketer, TV and Digital Video Measurement 2020, May 14
- Faultline, TVSquared Staves Off Ad Tech Downturn with Budget-Saving Analytics, May 7
- IDG Connect, CTO Session: Blair Robertson, TVSquared, May 6
- PerformanceIN, How COVID-19 is Kickstarting a New Era of TV Attribution, May 5
- MAD//Insight, Coronavirus Hit Marketing Budgets: What Should Brands Prioritize? May 1
- Mobile Marketing, IPA Q1 2020 Bellwether Report – Industry Reaction, April 22
- Broadcasting + Cable, TVSquared Handling CTV Attribution for MediaMath, April 22
- AdNews, Global TV Ad Spend Trends in March, April 17
- Broadcasting + Cable, TV Ad Spending on Pharma Rose in March: TVSquared, April 7
- Business Insider, The 23 People Shaping TV Advertising, April 7
- TVOT, Televisionation: Jo Kinsella, TVSquared, April 1
- Asia-Pacific Broadcasting, Three Successful Women Striving to Inspire Changes in Media Technology, April 1
- eMarketer, Direct-to-Consumer Brands 2020, March 26
- PerformanceIN, #IWD2020: Forging a Gender-Equal Environment, March 6
- Beet.TV, Just Do It: TVSquared’s Kinsella Urges Action on TV Attribution, March 3
- B&C, TVSquared Names Kinsella President, March 2
- WARC, Wednesday is Best for Cross-Europe TV Campaigns, Feb. 24
- Rapid TV News, Tying TV to Business Outcomes a High Priority for Euro Advertisers, Feb. 23
- Forbes, TV Attribution: Keeping Ad Dollars in Television, Feb. 19
- Los Angeles Times, “Friends” is the Gift that Keeps on Giving to WarnerMedia, Feb. 18
- AW360, The One with the TV Performance Insights, Feb. 18
- Prolific North, The Prolific North Tech Awards 2020 – The Winners, Feb. 13
- CMO, What CMOs Need to Know About Addressable TV Right Now, Feb. 12
- Radio + Television Business Report, A Linear/Digital Cross-Platform, Multi-Touch Attribution Tool Arrives, Feb. 11
- Beet.TV, TVSquared’s Kinsella Offers OTT Attribution with a Twist, Feb. 6
- Mumbrella, Weekday Breakfast TV Performs 200% Better Than Average, According to New Report, Feb. 5
- FierceVideo, TVSquared Focuses New Attribution Platform on Reach Extension, Feb. 4
- Deadline, TVSquared Launches Platform Linking Media Placements with Business Outcomes, Feb. 4
- B&T, TVSquared Data: 30-Second Ads, Weather- and Music-Related Programs Drive Highest Consumer Response, Feb. 4
- CreativePool, 10 Digital Marketing Trends to Watch in 2020, Feb. 4
- B&C, Tide Commercial Cleans Up with Super Bowl Attention, Feb. 3
- TV Technology, Will 2020 See a Breakout for Shoppable TV?, Jan. 29
- MarTech Advisor, What We Can Learn from DTCs: Harnessing the Power of TV, Jan. 28
- Business Leader, Meet the Entrepreneur Redefining the TV Ad Industry, Jan. 22
- eMarketer, UK Key Digital Trends 2020, Jan. 21
- MediaPost, Predictions for 2020: Something Old, Something New, Jan. 13
- The Drum, RTL AdConnect Inks Measurement Deal with TVSquared to Lure U.S. Brands to Europe, Jan. 8
- Digital Dealer, What’s Working in Auto TV Advertising, Jan. 6
- Beet.TV, TVSquared’s Smeaton: Performance Metrics Will be Paramount in the Coming Year, Dec. 20
- ReTHINK, TVSquared Impresses Enough to Land NBC Homerun, Peacock Next? Dec. 19
- MarTech Series, MarTech Interview with Jo Kinsella, CRO & EVP at TVSquared, Dec. 13
- Variety, NBCUniversal Strikes Data Pact with TVSquared for TV Stations, RSNs, Dec. 12
- New York Business Journal, NBCUniversal Teams Up with TVSquared to Measure Ad Effectiveness, Dec. 12
- Multichannel News, TVSquared Strikes Deal with NBCUniversal, Dec. 12
- FierceVideo, NBC Sets TV Attribution Deal with TVSquared, Dec. 12
- PerformanceIN, PerformanceIN 2020 Predictions: Industry Comments, Dec. 11
- MediaPost, TV Works: Q&A with TVSquared’s Jo Kinsella, Dec. 11
- Advanced Television, Analysis: Holiday Programming Ads See 10x Higher Response Rates, Dec. 11
- ExchangeWire, Predictions 2020: TV, CTV & Streaming, Dec. 4