News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@tvsquared.com and she’ll get right back to you.
TVSquared: Measure & Optimize TV Just Like Digital
Press Releases
- Sky Partners with TVSquared to Show True Picture of TV Effectiveness
- Effectv & TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
- TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV
- MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA
- MediaMath Partners with TVSquared to Deliver CTV Attribution
- TVSquared Names Jo Kinsella President
- TVSquared Releases Pan-European TV Advertising Performance Analysis
- TVSquared Launches Global Cross-Platform Multi-Touch Attribution Solution for Linear & Digital
- TVSquared Releases TV Performance Insights for Australian Advertisers
- RTL AdConnect & TVSquared Partner to Bring Always-On Proof of Performance to European Broadcast TV Campaigns
Recent Media
- AdNews, Industry Profile: TVSquared CEO and Founder Calum Smeaton, Aug. 11
- TVOT, Friday Fireside: Jo Kinsella, President of TVSquared, July 31
- WARC, Advertising on OTT: Tackling the Myths, July 27
- Cynopsis, 2020 Top Women in Media – Ad Tech Innovators, July 27
- Reuters, Comcast’s Sky Launches Tool to Track Ad Effectiveness in Real Time, July 24
- VideoNet, Brand’s Can’t Afford to Go Dark in the Face of COVID-19, July 13
- MediaVillage, TV’s Impact on Consumer Behavior During COVID-19 July 13
- MediaPost, Consistent TV Presence Drove 23% Lift in Site Engagement in Q1: Report, July 13
- MarTech Series, Tech Bytes with Blair Robertson, CTO at TVSquared, July 13
- Broadcasting & Cable, Study Finds TV Ads Drive Web Business Amid COVID, July 13
- Mediatel, Tracking Global Progress in TV Attribution and Measurement, July 9
- eConsultancy, A Day in the Life of … Simon Wilden, Partner, GoodStuff, July 6
- The Scotsman, The Big Interview: TVSquared Founder and CEO Calum Smeaton, June 29
- MediaPost, Don’t Stop Advertising During a Pandemic, June 25
- Netimperative, COVID-19’s Impact on TV, and Why Brands Shouldn’t ‘Go Dark,’ June 11
- IAB THERE, TVSquared’s Jo Kinsella on Shaping a Better Future Through Diversity & Inclusion, June 3
- Mobile Marketing, Two Years In: The Industry Reflects on the Impact of GDPR, May 26
- MarTech Series, GDPR 2nd Anniversary: Take a Tall Stand in 2020, May 25
- Forbes, Thought Leaders Weigh In On The Post-Pandemic Advertising and Media Landscape, May 22
- TV4 Sweden, Growth – TV Measured Everywhere, May 20
- MediaPost, Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal with TVSquared, May 20
- eMarketer, TV and Digital Video Measurement 2020, May 14
- Faultline, TVSquared Staves Off Ad Tech Downturn with Budget-Saving Analytics, May 7
- IDG Connect, CTO Session: Blair Robertson, TVSquared, May 6
- PerformanceIN, How COVID-19 is Kickstarting a New Era of TV Attribution, May 5
- MAD//Insight, Coronavirus Hit Marketing Budgets: What Should Brands Prioritize? May 1
- Mobile Marketing, IPA Q1 2020 Bellwether Report – Industry Reaction, April 22
- Broadcasting + Cable, TVSquared Handling CTV Attribution for MediaMath, April 22
- AdNews, Global TV Ad Spend Trends in March, April 17
- Broadcasting + Cable, TV Ad Spending on Pharma Rose in March: TVSquared, April 7
- Business Insider, The 23 People Shaping TV Advertising, April 7
- TVOT, Televisionation: Jo Kinsella, TVSquared, April 1
- Asia-Pacific Broadcasting, Three Successful Women Striving to Inspire Changes in Media Technology, April 1
- eMarketer, Direct-to-Consumer Brands 2020, March 26
- PerformanceIN, #IWD2020: Forging a Gender-Equal Environment, March 6
- Beet.TV, Just Do It: TVSquared’s Kinsella Urges Action on TV Attribution, March 3
- B&C, TVSquared Names Kinsella President, March 2
- WARC, Wednesday is Best for Cross-Europe TV Campaigns, Feb. 24
- Rapid TV News, Tying TV to Business Outcomes a High Priority for Euro Advertisers, Feb. 23
- Forbes, TV Attribution: Keeping Ad Dollars in Television, Feb. 19
- Los Angeles Times, “Friends” is the Gift that Keeps on Giving to WarnerMedia, Feb. 18
- AW360, The One with the TV Performance Insights, Feb. 18
- Prolific North, The Prolific North Tech Awards 2020 – The Winners, Feb. 13
- CMO, What CMOs Need to Know About Addressable TV Right Now, Feb. 12
- Radio + Television Business Report, A Linear/Digital Cross-Platform, Multi-Touch Attribution Tool Arrives, Feb. 11
- Beet.TV, TVSquared’s Kinsella Offers OTT Attribution with a Twist, Feb. 6
- Mumbrella, Weekday Breakfast TV Performs 200% Better Than Average, According to New Report, Feb. 5
- FierceVideo, TVSquared Focuses New Attribution Platform on Reach Extension, Feb. 4
- Deadline, TVSquared Launches Platform Linking Media Placements with Business Outcomes, Feb. 4
- B&T, TVSquared Data: 30-Second Ads, Weather- and Music-Related Programs Drive Highest Consumer Response, Feb. 4
- CreativePool, 10 Digital Marketing Trends to Watch in 2020, Feb. 4
- B&C, Tide Commercial Cleans Up with Super Bowl Attention, Feb. 3