News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@tvsquared.com and she’ll get right back to you.
Press Releases
- Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution with TVSquared & Blockgraph
- TVSquared Joins IAB Europe’s Transparency & Consent Framework
- TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution
- TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors
- SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement & Attribution
- Leading Industry Participants Launch New Initiative Exploring the Future of the U.S. Data-Driven TV Ecosystem
- AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative’s COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History
- Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor
- TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale
- TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
Recent Media
- MediaPost, CTV Key in Driving Travel Advertising Rebound, July 23
- TV[R]EV, TVSquared’s Bob Ivins on the Need for a New Way of Looking at TV Data, July 22
- VideoWeek, UK Marketing Budgets Expand for the First Time Since the Pandemic Began, Says IPA Bellwether, July 15
- Adweek, Spectrum Reach has a New Cross-Screen Attribution Tool, Connecting TV with the Rest of TV Advertising, June 30
- B+C, TVSquared, Blockgraph Provide Attribution for Spectrum Reach, June 30
- Adweek, CTV Ad Spend Set to Accelerate as U.S. Emerges from COVID-19 Pandemic, June 24
- Marketing Dive, Hotel Brands Balance Emotional Appeals, Marketing Innovation as Travel Spigots Turn Back On, June 23
- Advanced Television, TVSquared Joins IAB Europe’s TCF, June 14
- TVNewsCheck, TEGNA Selects TVSquared for Cross-Platform Measurement, June 10
- MediaPost, TEGNA Taps TVSquared for Cross-Channel Attribution, June 10
- Marketing, How the Events of 2020 Provided a Catalyst for TV’s Evolution, June 6
- VideoWeek, Founders Podcast: Calum Smeaton, TVSquared, May 26
- CreativePool, Do You Really Know Where Your Audiences Are? May 26
- MediaTel, Three Strategies for Success in the New Age of Cross-Platform TV, May 19
- B+C, TVSquared Adds Foursquare Data to Gauge Ad Impact, May 18
- ClickZ, TVSquared Tech Talk, May 17
- Forbes, Calum Smeaton’s TVSquared Aims to Build a Better Media Attribution Platform, May 11
- Forbes, After a Year of Media Disruption, the TV Upfronts Remain Unchanged. How Long Can it Last? May 4
- Marketing Dive, Let’s Be Upfront: We Can’t Go Back to Traditional TV Buying, May 3
- CSI Magazine, Exploring Rapid Advancements in TV Targeting & Measurement, May 1
- The Drum, It’s TV on Steroids: How Media Buyers are Adding CTV to Their Plans, April 28
- B&C, SpotX Integrates TVSquared to Measure Brand Lift, Sales, April 27
- AdExchanger, DTCs & Traditionals: Learning from Each Other in the New Age of TV, April 22
- Dataconomy, How Data Allows TV to be Measured the Way People Watch It, April 12
- Advanced Television, FreeWheel Confirms Attribution Partnerships, April 8
- TVREV, The TV Data Initiative is Looking to Streamline the TV Data Ecosystem, April 7
- Adweek, A New Consortium is Here to Bring More Data to TV Ad Buying, April 7
- Campaign, Ad Council & Ad Tech Firms Measure COVID-19 Vaccine Campaign Effectiveness March 30
- Beet.TV, Prove It: Why AVOD Ad Sellers are Winning, Says TVSquared’s Kinsella March 23
- Business Insider, Lack of Transparency Creates a ‘Breeding Ground of Insecurity,’ According to One Tech CEO, March 15
- Digital TV Europe, Former Kantar CEO Andy Brown Appointed Advisor at TVSquared, March 9
- MediaPost, TVSquared, Experian Team for Deterministic Advanced TV Ad Measurement, Feb. 18
- FierceVideo, TVSquared Taps Into Experian Data to Measure TV Ad Outcomes, Feb. 18
- Broadcasting & Cable, TVSquared, Experian Team Up for Advanced TV Campaign Insights, Feb. 18
- eMarketer, The Ad Platform: What TV Measurement Still Needs, Feb. 17
- AW360, Why TV Advertisers Need to Tune in to Audience Trends to Thrive, Feb. 17
- MediaPost, TVSquared Bows Cross-Platform Standardized TV Measurement Solution, Feb. 2
- Beet.TV, TVSquared’s Outcome Measurement Goes Cross Platform, Kinsella Says, Feb. 2
- Broadcasting + Cable, TVSquared Launches Analytics Platform ADvantage XP, Feb. 2