News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our Director of Marcom, at megan@tvsquared.com and she’ll get right back to you.
TVSquared: Measure & Optimize TV Just Like Digital
Press Releases
- TVSquared ADeffect Unlocks TV’s Longer-Term Impact
- TVSquared Japan Brings Real-Time Campaign Analytics to One of World’s Largest TV Ad Markets
- TVSquared Latin America Opens to Support Fast-Growing Demand for TV Attribution and Optimization
- TVSquared Australia Opens as Advertiser Demand for TV Performance Analytics Grows
- Global TV Performance Analytics Provider, TVSquared, Raises $8 Million
- Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization
Recent Media
- WARC, Adtech: Predictions for 2019, Dec. 18
- InBroadcast, Trends in the Year Ahead, Dec. 17
- The Sunday Times, Funding Growth for Scottish Businesses, Dec. 10
- ExchangeWire, Experts Predict How TV Will Evolve for Advertisers in 2019, Dec. 11
- PerformanceIN, Predictions: Will Data-Driven Marketing Dominate 2019?, Dec. 11
- PwC, TVSquared: Disrupting TV Analytics, Dec. 3
- Asia-Pacific Broadcasting, TV Measurement Enhancements Producing Winning Marketing Strategies, Dec. 1
- AdExchanger, Linear: An Overlooked Opportunity in an Evolving DSP Landscape, Nov. 15
- Netimperative, Marketing Eyewear Online: Keeping the Power of TV Campaigns “In View”, Nov. 9
- SmartBrief, With Synchronized TV and Search, Advertisers Capitalize on Live TV, Nov. 6
- Digital Doughnut, Why Startups Shouldn’t Discount TV Advertising, Nov. 6
- TVB Europe, Don’t Miss an Opportunity: Why Data is the Key to Creativity, Nov. 1
- Digital TV Europe, Using New TV Ad Formats to Drive Search, Oct. 26
- Travolution, How to Find Value in TV, Oct. 19
- Insider.co.uk, TVSquared Unveils New TV Ad Algorithm “Aid” for Agencies , Oct. 17
- B&T, The Duopoly Won’t Make a Dent in the Australian TV Market, Oct. 12
- Creativepool, The Power of Cake: Content is Making TV Tastier than Ever, Oct. 3
- Scottish Enterprise, Scottish Investment Bank Case Study: TVSquared, Sept. 27
- The Grocer, As Digital Budgets are Cut, TV Ads Remain a Boon for Grocery Brands, Sept. 24
- PerformanceIN, Key Takeaways from DMEXCO 2018, Sept. 18
- WARC, GDPR and Beyond: DMEXCO 2018, Sept. 18
- The Sunday Times, Tech Track 100 – Ones to Watch, Sept. 9
- The Herald, Edinburgh TV Ad Analysis Firm Taps into $15B a Year Japan Market, Aug. 30
- SmartBrief, Here’s Why TV is Still the Most Powerful Ad Medium, Aug. 28
- Marketing Tech, Super-Sized Ad Budgets: Are They Really a Game Changer, Aug. 20
- Luxury Daily, Automation – Luxury Memo Special Report, Aug. 16
- Marketing Dive, How UNTUCKit Fine-Tuned TV Advertising and Cut Cost-Per-Response by 30%, Aug. 1
- MediaPost, Want TV to Succeed? Focus on the Search Bar, July 31
- Glossy, Why Fashion Brands are Advertising on TV, July 27
- WARC, How TV and Search Won the World Cup, July 23
- Digital Commerce 360, How UNTUCKit Aims to Measure the Effectiveness of TV Advertisements, July 20
- FutureScot, Investing in Scotland: The Rise of a Thriving Tech Industry, July 18
- iGaming, Rolling the Die on Targeted In-Play Ads, July 10
- AdExchanger, Missed Opportunities: Creative Testing for TV, July 2