TVSquared Measures TV Everywhere

TVSquared has the largest enterprise-scale platform for TV measurement across linear and OTT. We empower the advertising ecosystem to quantify TV’s impact, deliver meaningful business insights and attribute responses generated across TV everywhere.


SCALE & PRECISION

TVSquared has the largest TV coverage for measuring performance. Through our partnerships and proprietary technology, we track billions of impressions and cover the entire TV market. By combining first- and third-party datasets (including smart TV, set-top box and server-side tagging across the OTT landscape), we measure performance with scale and precision for all linear and OTT advertising, regardless of smart TV and panel size.

SINGLE, UNIFIED TV
ANALYTICS PLATFORM

TVSquared’s ADvantage platform is always-on and highly flexible, giving advertisers the ability to measure TV in multiple ways — from immediate response to longer-term impact. Whether you’re airing on linear and/or OTT, running local or national campaigns or looking to leverage household-level data for insights into “who” responded (along with reach and frequency analytics), TVSquared can measure it all.

GLOBAL, NATIONAL &
LOCAL FOOTPRINT

TVSquared is the only TV attribution company that works in every country. Thousands of advertisers across more than 70 countries are leveraging TVSquared to measure and optimize TV ad performance. From global, national and local — all the way down to DMA and ZIP code levels, TVSquared measures campaigns of all sizes and across any market.

15M+
Households

Billions of
Impressions

100%
OTT Coverage

Largest
Linear Scale

Immediate TV Response

Short-term spike analysis and granular performance insights generated at the spot and campaign levels – by daypart, day, channel, program, genre and creative

Longer-Term Brand Impact

Performance analytics prove the extended impact of TV, capturing Adstock and the longer-term brand effect beyond the initial days and weeks of a campaign

Household-Level Attribution

Smart TV and set-top-box data show who is responding to TV advertising, along with reach and frequency analytics, to measure audience impressions — from ad exposure to response

BRANDS

Drive sales and brand response, and maximize ROAS with TV

Agencies

Build trust, win business and maximize TV performance

Networks

Prove TV works to retain revenue and win new business

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