Unify TV Advertising
As the worldwide leader in TV attribution, TVSquared proves campaign performance, regardless of the delivery channel, empowering advertisers to measure and optimize TV across linear, OTT and VOD.
Global Scale & Coverage
Our industry-leading approach to attribution is independent and accurate, which is why we’re trusted by thousands of the world’s most successful brands, agencies and networks.
The TVSquared ADvantage platform is always-on, combining granular TV response measurement and deterministic data to deliver unparalleled depth and scale.
Whatever the level of insights needed, and whatever the size of your TV campaigns – from local to national or global – we capture a comprehensive picture and deliver quantified proof of performance.
Immediate TV Response
Short-term spike analysis and granular performance insights at the spot and campaign levels – by daypart, day, channel, program, genre and creative
Longer-Term Brand Impact
Performance analytics prove the extended impact of TV, capturing Adstock and longer-term brand effect beyond the initial days and weeks of a campaign
Deterministic data shows who is responding to TV ads, along with the frequency and reach of different demographic and audience segments