TVSquared Measures TV Everywhere
TVSquared has the largest enterprise-scale platform for TV measurement across linear and OTT. We empower the advertising ecosystem to quantify TV’s impact, deliver meaningful business insights and attribute responses generated across TV everywhere.
SCALE & PRECISION
TVSquared has the largest TV coverage for measuring performance. Through our partnerships and proprietary technology, we track billions of impressions and cover the entire TV market. By combining first- and third-party datasets (including smart TV, set-top box and server-side tagging across the OTT landscape), we measure performance with scale and precision for all linear and OTT advertising, regardless of smart TV and panel size.
SINGLE, UNIFIED TV
TVSquared’s ADvantage platform is always-on and highly flexible, giving advertisers the ability to measure TV in multiple ways — from immediate response to longer-term impact. Whether you’re airing on linear and/or OTT, running local or national campaigns or looking to leverage household-level data for insights into “who” responded (along with reach and frequency analytics), TVSquared can measure it all.
GLOBAL, NATIONAL &
TVSquared is the only TV attribution company that works in every country. Thousands of advertisers across more than 70 countries are leveraging TVSquared to measure and optimize TV ad performance. From global, national and local — all the way down to DMA and ZIP code levels, TVSquared measures campaigns of all sizes and across any market.
Immediate TV Response
Short-term spike analysis and granular performance insights generated at the spot and campaign levels – by daypart, day, channel, program, genre and creative
Longer-Term Brand Impact
Performance analytics prove the extended impact of TV, capturing Adstock and the longer-term brand effect beyond the initial days and weeks of a campaign
Smart TV and set-top-box data show who is responding to TV advertising, along with reach and frequency analytics, to measure audience impressions — from ad exposure to response