Blog

The latest-and-greatest insights from TVSquared

The Power Play of Diversifying CTV Strategies Through Publisher & Platform Adoption

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution with TVSquared & Blockgraph

TVSquared Joins IAB Europe’s Transparency & Consent Framework

The Travel Resurgence is Here (And Advertisers Need to be Ready)

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution

TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement & Attribution

DTCs Learning from the Masters – Brand Building & Reach

DTCs’ TV Revolution & What the “Old Guard” is Learning from It

Leading Industry Participants Launch New Initiative Exploring the Future of the U.S. Data-Driven TV Ecosystem

Women of TVSquared Spotlight: Part 3

AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative’s COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History

Women of TVSquared Spotlight: Part 2

Women of TVSquared Spotlight: Part 1

Oprah’s Harry and Meghan Interview Gains Huge UK Audience for Advertisers

Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor

Advertisers Need to “Always Be Activating” When it Comes to TV Audiences

Why TV Advertisers Need to Tune In to Audience Trends to Thrive

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

NVF Roadmap: What Does the Gold Standard for CTV Measurement Look Like?

VAB Inspire: Realize the Power of Cross-Platform TV Advertising with TVSquared

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