Blog
The latest-and-greatest insights from TVSquared
The Travel Resurgence is Here (And Advertisers Need to be Ready)
Find out how cross-platform TV can empower advertisers to take advantage of the increased demand for travel post-lockdowns.
TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.
TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors
Addition of Foursquare location data empowers brands to attribute TV investments directly to physical outcomes
SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement & Attribution
The TVSquared and SpotX partnership will shape CTV advertising across North America, Europe and Latin America
DTCs Learning from the Masters – Brand Building & Reach
What can DTCs learn from traditional advertisers when it comes to using TV for brand building, reach and frequency? Hint: a lot.
DTCs’ TV Revolution & What the “Old Guard” is Learning from It
After a truly unprecedented year, read what DTCs and traditional advertisers have learned from each other about cross-platform TV strategies.
Leading Industry Participants Launch New Initiative Exploring the Future of the U.S. Data-Driven TV Ecosystem
The TV Data Initiative, a new industry program designed to help the TV industry unlock the full potential of the new data ecosystem in the US.
Women of TVSquared Spotlight: Part 3
In the third and final part of our series, read advice and insights from more of the amazing women at TVSquared!
AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative’s COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History
TVSquared, Upwave, Kinetiq and Ace Metrix Join Forces to Measure Reach and Impact of PSAs across Linear and Streaming TV
Women of TVSquared Spotlight: Part 2
In part two of this series, we're spotlighting more of the incredible women who work at TVSquared and make a positive difference each day!
Women of TVSquared Spotlight: Part 1
In honor of Women's History Month, we're spotlighting some of the incredible women who work at TVSquared, across continents and departments!
Oprah’s Harry and Meghan Interview Gains Huge UK Audience for Advertisers
Oprah's recent interview with Harry & Meghan was a major ratings win in the UK, but which advertisers "won" when it came to performance?
Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor
TVSquared taps Brown's extensive experience in TV measurement and stellar record of growing global companies
Advertisers Need to “Always Be Activating” When it Comes to TV Audiences
TV's redefining itself in real time and viewership patterns are always changing—which is why advertisers must prioritize audience activation.
Why TV Advertisers Need to Tune In to Audience Trends to Thrive
Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.
TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale
TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.
NVF Roadmap: What Does the Gold Standard for CTV Measurement Look Like?
TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.
VAB Inspire: Realize the Power of Cross-Platform TV Advertising with TVSquared
TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.
TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device
Advertisers, Take a Cue from Jack: Be Nimble & Be Quick
Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.
Shaping Your Streaming Strategy, with Tubi and TVSquared
During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.