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TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.

TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.

"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!

TVSquared's new DTC eBook uncovers 2020 insights into impression delivery and performance by genre, creative and more.

We're back with the latest insights—and the highest performing TV ads—from the recent episodes of "The Great British Bake Off!"

Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital.

Quibi shutting down further proves that, in the current TV era, choice is king—and advertisers and media owners alike need to pay attention.

Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!

Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.

Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.

Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.

The TVSquared ADvantage platform enables scalable, always-on measurement and attribution of addressable TV ads to Project OAR members.

Find out which shows won in our 2020 TV Ad Performance Emmys—and how closely these winners align with the programs that took home an Emmy on Sunday night.

This TV Talk episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile.

Ivins is widely recognized for pioneering data-driven advertising, and promoting better transparency and collaboration throughout the TV ecosystem.

Authenticated audience data, combined with cross-channel measurement at scale will power today's rapidly evolving TV ecosystem.

TVSquared won two notable awards during TVOT LIVE! Check out highlights from the virtual ceremony and hear from our President, Jo Kinsella.

Jo Kinsella joined the TVOT Live! panel on how TV attribution is thriving in a “wild west” world that is still very volatile and new.

During TVOT LIVE!, Jo Kinsella joined an informative panel discussion on how COVID-19 has impacted the TV advertising industry.

Find out why ad-supported video on demand (AVOD) services can provide an ideal “win-win scenario” for advertisers and audiences alike.

Even during a global crisis, DTC brands can experience significant growth and drive high levels of performance via linear and OTT platforms.