Blog
The latest-and-greatest insights from TVSquared
Turbulent Transformation: Kickstarting a New Era of TV Attribution
When budgets are tight, knowing what works matters more than ever. Data and analytics for proof of performance can will no longer be a “nice to have."
Attribution in the Time of COVID-19
As the leader in global TV attribution, TVSquared has a unique view on how COVID-19 is impacting advertising across the world. Here are the latest insights.
TVSquared Is Already Prepared for the New World of Data Privacy
For TVSquared, privacy is not about checking a box. Rather, it’s part of our DNA.
Why 2020 Is the Year of the Data Wake-Up Call
2020 will be marked by a data “wake-up call”—with advertisers focusing less on acquiring data and more on generating insights with the data they have.
How to Navigate OTT (Without Taking on Water)
In TVSquared's on-demand webinar, our Head of Customer Success, Callum Guthrie, addresses tangible strategies for maximizing the value of OTT.
OTT Advertising: It’s Not One Size Fits All
It's important for TV advertisers to note that OTT is not one size fits all. Here's why ...
A Closer Look at DTC Brands’ Growth
Direct-to-consumer (DTC) brands are taking the world by storm. TVSquared explores the latest industry insights on this ever-growing ad category.
TVSquared Names Jo Kinsella President
TVSquared has announced that former CRO and EVP, Jo Kinsella, is now our company's President.
Don’t Overlook These TV Ad Trends
Check out these five trends to keep in mind while planning, executing and measuring TV advertising campaigns throughout 2020 (and beyond).
Friends: The One with the TV Performance Insights
How well does "Friends" drive response for TV advertisers? TVSquared analyzed data from brands that aired spots during this iconic sitcom to find out.
Analyzing Australian TV Ad Performance
TVSquared examined a year’s worth of cost, response and audience data from Australian TV advertisers to find the best performing TV buy elements.
TVSquared Releases Pan-European TV Advertising Performance Analysis
TVSquared has uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths across Europe.
VAB IMPACT: A Fresh Look at Attribution
At VAB's Video Leadership Summit, industry leaders offered their insights on the current state of attribution throughout the dynamic TV landscape.
Local TV: Part 5 – The Need for Collaboration, Trust and Transparency
TVSquared's Jo Kinsella and the VAB's Danielle DeLauro discuss why collaboration and transparency are key to maximizing local TV buys in 2020.
2020 Vision: New Decade, New TV Ad Trends
In TVSquared's on-demand webinar, industry leaders get candid about what 2020 has in store for advertisers in the new TV era.
Local TV: Part 4 – How Political Ad Spend Will Impact Local TV in 2020
Hear from Danielle DeLauro, EVP at the VAB, to learn how the 2020 elections will impact local TV advertisers across all industries.
TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear & Digital
TVSquared's single, unified attribution platform solves fragmentation, measuring incremental reach extension and performance lift for linear and OTT/CTV.
TVSquared Releases TV Performance Insights for Australian Advertisers
TVSquared's Australian TV ad analysis found that the Weather and Music programming genres, as well as 30-second spots, drove strong response.
Local TV: Part 3 – How Auto Drives Success With Local TV
TVSquared's Jo Kinsella and the VAB's Danielle DeLauro discuss how auto brands lead the way when it comes to recognizing the value of local TV.
OTT + Linear: It’s All About the Mix, Baby!
In 2020, OTT will scale as it becomes a key part of the “video mix”, one that’s consistently measured and optimized for performance, alongside linear.
Local TV: Part 2 – DTC & the Untapped Opportunity of Local
Hear from Danielle DeLauro, EVP of the VAB, about how DTC advertisers can and are leveraging the powerful benefits of local TV in 2020 and beyond!