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Find out which shows won in our 2020 TV Ad Performance Emmys—and how closely these winners align with the programs that took home an Emmy on Sunday night.

This TV Talk episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile.

Ivins is widely recognized for pioneering data-driven advertising, and promoting better transparency and collaboration throughout the TV ecosystem.

Authenticated audience data, combined with cross-channel measurement at scale will power today's rapidly evolving TV ecosystem.

Jo Kinsella joined the TVOT Live! panel on how TV attribution is thriving in a “wild west” world that is still very volatile and new.

During TVOT LIVE!, Jo Kinsella joined an informative panel discussion on how COVID-19 has impacted the TV advertising industry.

Find out why ad-supported video on demand (AVOD) services can provide an ideal “win-win scenario” for advertisers and audiences alike.

Even during a global crisis, DTC brands can experience significant growth and drive high levels of performance via linear and OTT platforms.

The full-service agency provides clients with transparent, real-time, omni-channel proof of performance at scale with TVSquared

Find out which brand categories saw the highest rates of TV-attributed response in the wake of COVID-19, according to TVSquared and Effectv's analysis.

Jo is joined by Bill McCabe, President & CEO at Eicoff, to discuss what agencies like Eicoff should be doing to keep up with the changing media landscape.

Find out why data-driven linear is an invaluable tool for advertisers to reach the specific audiences that matter most for their business goals.

TVSquared and Effectv's analysis reveals how broader reach campaigns can have such a powerful, positive impact on website visits for TV advertisers.

In a new interview, Jo Kinsella talks TVSquared’s continual growth, COVID-19's role in forcing the TV industry to embrace real-time attribution and more.

The latest "TV Talk" episode delves into TVSquared's new report with Effectv, "The Halo Effect: TV Drives Digital." Learn about the report's key findings.

TVSquared and Effectv's new analysis reveals how TV advertising is driving both the short-term and long-term impact on brand engagement during COVID-19.

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance

Believe it or not, there's a lot that TV advertisers can learn from "Frasier" when it comes to authentically connecting with engaged, responsive audiences.

TVSquared and Effectv analyze TV’s impact on digital during COVID-19, including the effectiveness of pandemic-related creative changes.

The study evaluates the impact TV has on driving website traffic and engagement to push consumers down-funnel.

Hudson MX's JT Batson joins the TV Talk podcast to focus on how the company has turned TV buying on its head and the disruption throughout the industry.