Blog
The latest-and-greatest insights from TVSquared
ANA’s Marketing Futures Podcast: TV’s Watershed Moment
TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.
How Are DTCs Taking Advantage of OTT Platforms in 2020?
Find out which days and times are driving the highest levels of response, impressions and more for DTC brands across OTT platforms.
TVSquared Celebrates 1 Million TV Campaigns Measured
TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.
TVSquared Measures Its One Millionth TV Campaign
TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.
The Final “Bake Off” – Indulgent Escapism!
"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!
DTC Brands: Cross-Platform TV Ad Trends for 2020
TVSquared's new DTC eBook uncovers 2020 insights into impression delivery and performance by genre, creative and more.
“The Great British Bake Off” – Japanese Bakes and Eighties Classics
We're back with the latest insights—and the highest performing TV ads—from the recent episodes of "The Great British Bake Off!"
TV Talk: Measure TV How People Watch It
Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital.
In the Modern TV Era, the Power of Choice is King
Quibi shutting down further proves that, in the current TV era, choice is king—and advertisers and media owners alike need to pay attention.
“The Great British Bake Off” – Everybody’s Favorites, Chocolate and Pastry Weeks!
Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!
TV Talk: The Future of TV is Addressable
Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.
Advertising Week 2020: The Top 10 Takeaways
Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.
“The Great British Bake Off” – Reassuringly Familiar
Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.
TVSquared Announces Support for Project OAR to Drive the Industry Standard for Addressable Measurement & Attribution
The TVSquared ADvantage platform enables scalable, always-on measurement and attribution of addressable TV ads to Project OAR members.
The Emmy for TV Ad Performance Goes To …
Find out which shows won in our 2020 TV Ad Performance Emmys—and how closely these winners align with the programs that took home an Emmy on Sunday night.
TV Talk: The Relationship Between OTT and Mobile
This TV Talk episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile.
Bob Ivins Joins TVSquared as Chief Strategy Officer
Ivins is widely recognized for pioneering data-driven advertising, and promoting better transparency and collaboration throughout the TV ecosystem.
TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution
Authenticated audience data, combined with cross-channel measurement at scale will power today's rapidly evolving TV ecosystem.
TVSquared Wins Most Significant Technology Platform for Measurement & Data
TVSquared won two notable awards during TVOT LIVE! Check out highlights from the virtual ceremony and hear from our President, Jo Kinsella.
TVOT Recap: Taming the “Wild West” of TV Attribution
Jo Kinsella joined the TVOT Live! panel on how TV attribution is thriving in a “wild west” world that is still very volatile and new.
TVOT Recap: COVID-19’s Impact on the Present (& Future) of TV Advertising
During TVOT LIVE!, Jo Kinsella joined an informative panel discussion on how COVID-19 has impacted the TV advertising industry.