Blog
The latest-and-greatest insights from TVSquared
Have You Unlocked the Power of Data-Driven Linear Yet?
Find out why data-driven linear is an invaluable tool for advertisers to reach the specific audiences that matter most for their business goals.
Data Drives Powerful Results During a Time of Crisis
TVSquared and Effectv's analysis reveals how broader reach campaigns can have such a powerful, positive impact on website visits for TV advertisers.
Empowering Advertisers During a Time of Crisis
In a new interview, Jo Kinsella talks TVSquared’s continual growth, COVID-19's role in forcing the TV industry to embrace real-time attribution and more.
TV Talk: The Halo Effect with Effectv
The latest "TV Talk" episode delves into TVSquared's new report with Effectv, "The Halo Effect: TV Drives Digital." Learn about the report's key findings.
Unpacking the Short-Term and Long-Term Impact of TV
TVSquared and Effectv's new analysis reveals how TV advertising is driving both the short-term and long-term impact on brand engagement during COVID-19.
Sky Partners with TVSquared to Show True Picture of TV Effectiveness
Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance
What TV Advertisers Can Learn From “Frasier”
Believe it or not, there's a lot that TV advertisers can learn from "Frasier" when it comes to authentically connecting with engaged, responsive audiences.
TV Drives Digital: Creatives and Consistency
TVSquared and Effectv analyze TV’s impact on digital during COVID-19, including the effectiveness of pandemic-related creative changes.
Effectv & TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
The study evaluates the impact TV has on driving website traffic and engagement to push consumers down-funnel.
TV Talk: Disrupting the Old Guard with Hudson MX
Hudson MX's JT Batson joins the TV Talk podcast to focus on how the company has turned TV buying on its head and the disruption throughout the industry.
TV Talk: Thinking Outside the Parsley Box
TV Talk welcomes its first brand to the podcast! UK-based food delivery service Parsley Box enters the ring to discuss the company’s first TV ad campaign.
TV Talk: The Anti-Strategy Approach, with Squadron Venture Media
James Burgess, Founder of Squadron Venture Media, joins TV Talk to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic.
Are You Unlocking the Power of Data-Driven Linear TV?
Find out how advertisers can bring their TV campaigns to the next level with data-driven linear in a new webinar discussion between TVSquared and Inscape.
TV Talk: Let’s Get Political, with Effectv’s Dan Sinagoga
Dan Sinagoga joins TV Talk to discuss TV’s role in politics and why trusting the data is critical during an election cycle.
How Are DTC Brands Adjusting to a Global Crisis?
New buying habits, increased TV viewing and lower inventory costs are having a significant impact on DTCs. Check out our full analysis.
TV Talk: The Swivel Chair Pivot, with IAB’s Sheryl Goldstein
On this week's TV Talk, Jo sits down with IAB's Sheryl Goldstein to discuss the shifts in how the ad tech business is operating during the pandemic.
The Biggest Misconceptions Surrounding OTT
What are some of the biggest misconceptions about OTT advertising? Industry leaders share their thoughts on this topic here.
TV Talk: CTV’s Path to Maturity, with MediaMath’s Jeremy Steinberg
Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.
Real-World Insights on Maximizing OTT
We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.
TV Talk: The UK Landscape, with Stuart Smith
Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.
Why We Turn to TV During Stressful Times
Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.