Blog

The TV Data Initiative, a new industry program designed to help the TV industry unlock the full potential of the new data ecosystem in the US.

In the third and final part of our series, read advice and insights from more of the amazing women at TVSquared!

TVSquared, Upwave, Kinetiq and Ace Metrix Join Forces to Measure Reach and Impact of PSAs across Linear and Streaming TV

In part two of this series, we're spotlighting more of the incredible women who work at TVSquared and make a positive difference each day!

In honor of Women's History Month, we're spotlighting some of the incredible women who work at TVSquared, across continents and departments!

Oprah's recent interview with Harry & Meghan was a major ratings win in the UK, but which advertisers "won" when it came to performance?

TVSquared taps Brown's extensive experience in TV measurement and stellar record of growing global companies

TV's redefining itself in real time and viewership patterns are always changing—which is why advertisers must prioritize audience activation.

Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.

TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.

TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.

TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.

Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device

Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.

During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.

TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.

Find out which days and times are driving the highest levels of response, impressions and more for DTC brands across OTT platforms.

TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.

TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.

"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!

TVSquared's new DTC eBook uncovers 2020 insights into impression delivery and performance by genre, creative and more.