Blog
The latest-and-greatest insights from TVSquared
TV Talk: CTV’s Path to Maturity, with MediaMath’s Jeremy Steinberg
Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.
Real-World Insights on Maximizing OTT
We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.
TV Talk: The UK Landscape, with Stuart Smith
Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.
Why We Turn to TV During Stressful Times
Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.
TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV
Hudson MX's automated media buying and TVSquared's always-on attribution modernize local TV for advertisers
It’s All Streams to Me: Understanding OTT Services
We examine what advertisers (and audiences) need to know about OTT streaming services by taking a closer look at some of the key players, by category.
TV Talk: Mixing Art and Science, with Marketing Architects
Jo Kinsella chats with Chuck Hengel, CEO and Founder of Marketing Architects, to discuss AI and the consumer funnel in the age of COVID-19.
TV Talk: Goodbye to the Dog and Pony Show, with Brad Adgate
Jo Kinsella talks with Brad Adgate, Forbes Contributor, about the upfronts, eSports and why brands should maintain budgets during this crisis.
MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA
MediaMath advertisers – throughout Europe & Asia – can access TVSquared for always-on performance analytics for programmatic CTV campaigns
TV Talk: Opening the Aperture to Think Broader About Diversity and Inclusion
In our fifth episode of TV Talk, Jo Kinsella chats with Monique Nelson, CEO of Uniworld Group, to discuss diversity and inclusion in the age of COVID-19.
Ratings vs. Performance & the Changing Face of the TV Upfronts
Before COVID-19, the TV industry was already undergoing massive change. But how will the TV upfronts need to change in a post-COVID-19 world?
TV Talk: The “Attention Stack” and What Data-Driven Really Means
In our fourth episode of TV Talk, Jo Kinsella chats with Walton Isaacson's Albert Thompson about the "attention stack" and what data-driven really means.
TV Talk: Home Sweet Home Office, with Effectv’s Andrea Zapata
In our third episode of TV Talk, Jo Kinsella chats with Effectv's Andrea Zapata about striking a new work-life balance while working from home.
Busting the Most Common OTT Myths—Part 2
In part two of our blog series, we examine the truth behind a few more of the most common myths surrounding OTT advertising.
MediaMath Partners with TVSquared to Deliver CTV Attribution
TVSquared and MediaMath enable advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens.
TV Talk with Jo Kinsella: Staying Relevant During a Global Crisis, with VAB’s Danielle DeLauro
In our second TV Talk episode, Jo Kinsella sits down with Danielle DeLauro, EVP at the VAB, to discuss TV advertising for brands in the time of COVD-19.
TV Talk with Jo Kinsella: Preparation, Not Hibernation
TVSquared’s new podcast, TV Talk with Jo Kinsella, tackles the latest news and insights from innovative leaders across the evolving TV industry.
Busting the Most Common OTT Myths: Part 1
As OTT continues to grow, a great deal of confusion around it remains. TVSquared examines the truth behind some of the most common OTT myths.
“Televisionation”: Why Attribution is Even More Essential Now
In a new interview for the "Televisionation" podcast, TVSquared’s President, Jo Kinsella, discussed how COVID-19 is impacting TV advertisers.
Advertisers, Do You Really Know Where Your Audiences Are?
If ever there was a time to know your audience at a granular level – across linear and digital TV – it’s right now.
Turbulent Transformation: Kickstarting a New Era of TV Attribution
When budgets are tight, knowing what works matters more than ever. Data and analytics for proof of performance can will no longer be a “nice to have."