How are My TV Spots Performing?
TVSquared’s ADvantage gives advertisers the who, what, when and where of TV campaign performance.
By analyzing same-day spot and response data, ADvantage provides immediate, actionable insights to improve TV effectiveness by up to 80% and drive the greatest response for both on-air and future campaigns.
Whether you’re a brand, agency or network, with ADvantage:
- Access same-day TV performance analytics on days, times, networks, genres, programs and creatives
- Identify the spots driving the most engagement and those failing to perform
- Improve the efficiency of on-air campaigns to reach the right people, in the right places, at the right times
- See how TV drives response across web, mobile, app, phone and SMS
- Compare creatives and gain a campaign-wide perspective of performance
- Access data-backed recommendations to optimize your TV buys
- Build customizable reports on TV performance by spot, campaign or core metrics