ADVANTAGE ENTERPRISE

The First and Only Enterprise Solution for TV Advertising

Manage TV Performance Globally


ADvantage Enterprise is a single software platform to measure, optimize and control TV campaigns across countries and brands.

Measure & Compare

Get a global view of TV performance

  • Centrally manage, view and compare multi-country, cross-brand TV performance
  • Define your own metrics and calculate TV-driven conversions
  • See how TV drives short- and longer-term response globally or by region
  • Customize reports and dashboards to get a consistent view across brands and countries

Optimize

Access insights with readily accessible data

  • Leverage enhanced processing power to support multiple attribution configurations
  • Integrate into existing MTA and LVM systems to understand the role TV plays in the media mix
  • Drill down into TV analytics across your brand portfolio to make optimizations
  • Access recommendations on the best buy opportunities for response, spend and CPA

Manage & Control

Monitor multiple dimensions and ensure compliance

  • Get complete transparency and control across actions, job queues and results
  • Define and customize roles, permissions and views for different users, teams and agencies
  • Control regional, national and international media department compliance with minimum reporting requirements

Additional Products & Insights

SearchSync

Sync TV spots with paid search to
maximize conversions

ADwatch

Automated, real-time spot detection for faster insights and enhanced productivity

Audience

Inform and optimize TV based on enriched audience insights

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