Proving that TV can be measured in the same way as digital, and also be used as an effective performance channel is part of TVSquared’s DNA.
Not only do we detect when a spot airs, but we see the response – from search activity to direct brand engagements – in the moments following exposure to a TV ad. As a result, we know that TV is a top driver of search activity, and we’re excited to share more about TVSquared’s latest product, SearchSync.
With SearchSync, marketers can sync their TV ads with search campaigns to optimize bids when the traffic – and buyer-intent – is high, securing top search positions when they matter most. The end-result is increased ad performance and double-digit conversion uplift.
Watch this short video to learn more about the magic behind SearchSync: