6 Steps to Optimize TV

It’s time to think differently about linear TV

Advertiser expectations of TV are changing. Brands demand better targeting, more active management and timely, data-backed analysis of their TV advertising efforts.

For agencies, this means getting smarter, acting faster and measuring and optimizing TV just like digital.

Learn about the six things you can do to make TV have a real impact on your clients’ business, including:

  • Understanding TV’s short-term impact
  • Embracing in-flight changes
  • Redesigning TV strategies

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