TV is a Primary Driver of Search
The Super Bowl is an American institution, but it’s also the “promised land” for advertisers – TVSquared uncovered the TV advertisers that made the biggest impact on search during the game.
More than 90% of viewers watch with second-screen devices in-hand or nearby, so it’s no surprise that TV ads are a primary driver of search.
TV drives digital response – search, web traffic and app activity. It’s been proven time and time again.
See which advertisers made the biggest impact during Super Bowl LII.
Super Bowl LII Advertising Analysis