Video: Super Bowl LIII TV AD Performance Winners
What game-day ads drove the strongest online response?
Super Bowl LIII was the lowest-scoring Super Bowl in history, with the Patriots winning 13-3 against the Rams. But who among the “third team” – the TV advertisers – scored with the best-performing game-day ads? Costing $5M+ a pop, what spots generated the most TV-driven online response?
For the fourth year in a row, TVSquared analyzed the impact that TV had on digital traffic for Super Bowl advertisers.
While there have been many Super Bowl ad critiques, they are all subjective. Our analysis is based on data, and data doesn’t lie.