Video: Super Bowl LIV TV Ad Winners

TVSquared took the competition off the field to determine which TV ads captured the highest response during the big game.

More than 100M people watched the Kansas City Chiefs beat the San Francisco 49ers in Miami. And to get in front of that massive audience, close to 80 brands paid $5M+ each for ad time to engage with viewers and drive performance.

With minute-by-minute analysis, TVSquared identified the top-performing TV ads throughout the game. The ones that had the highest level of response might surprise you.

Check out our short video to discover the 2020 Super Bowl TV ad winners across industries.

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