Why Data is the Key to Creativity
12 November 2018 • tvsquared
man using two screens mobile and tv
A Year Later: The Impact of 6-Second Ads
16 August 2018 • tvsquared
family watching tv
Missed Opportunities: Creative Testing for TV
18 July 2018 • tvsquared
The Missing Link: Creative Testing for TV
17 May 2018 • tvsquared
Pharma and the Art of Recall-Ability
25 April 2018 • tvsquared
Filter articles by:
5 Questions ADeffect ADwatch audience Australia Beet.TV Brand safety Case study Client success creatives Deterministic funding Future of TV gaming Industry News Japan local long-term impact makegoods March Madness Maturity Model media spend networks non-profits optimization Oscars Partnership Politics proof of performance Quick Takes research Seasonality Sitcoms software development sports spot detection Travel TV attribution TV buying TV eff TV effectiveness TV measurement TVSquared TV viewing upfronts