5 Questions ADeffect ADwatch audience Australia Beet.TV Case study Client success creatives Deterministic DTC funding Future of TV gaming Genres Industry News Japan local long-term impact makegoods March Madness Maturity Model media spend networks non-profits optimization Oscars Partnership Politics proof of performance Quick Takes research Seasonality Sitcoms software development sports Travel TV attribution TV buying TV eff TV effectiveness TV Programming TVSquared TV viewing upfronts