5 Questions ADeffect Advertising Industry ADwatch audience Australia Brand safety Case study Client success creatives Deterministic Digital funding Future of TV gaming Industry News Japan long-term impact makegoods March Madness Maturity Model media spend non-profits optimization Oscars Partnership pharma Politics proof of performance Quick Takes research Seasonality Sitcoms software development sports spot detection Travel TV advertising TV buying TV eff TV effectiveness TV measurement TVSquared upfronts vision care