5 Questions ADeffect ADwatch audience Australia Beet.TV Brand safety Case study Client success creatives Deterministic funding Future of TV gaming Industry News Japan local long-term impact makegoods March Madness Maturity Model media spend networks non-profits optimization Oscars Partnership Politics proof of performance Quick Takes research Seasonality Sitcoms software development sports spot detection Travel TV attribution TV buying TV eff TV effectiveness TV measurement TVSquared TV viewing upfronts