Taking Back the Wheel:
TV Ad Performance Insights for Automotive Brands
Automotive brands are realizing TV’s impact beyond the upper funnel. Download Insights.
TVSquared’s analysis of nearly 200 auto brands highlights new TV trends on advertising performance, and proves that not only does TV offer unparalleled awareness, but it drives response, from search to website traffic and dealership visits.
Key highlights and findings include:
- Top KPIs for TV advertising across automotive
- Creative intel, showing 15-second spots with the strongest results
- Best days and dayparts for driving response
- Opportunities & considerations for programming genres