eBook: The Halo Effect: TV Drives Digital
Effectv & TVSquared Analyze TV’s Impact on Digital During COVID-19
In a time of restricted movement for most Americans, how has TV impacted advertisers’ ability to drive digital engagement? To find out, Effectv and TVSquared released findings from an analysis of hundreds of U.S. brands.
The study uncovers the short- and long-term implications of staying on-air, the impact of COVID-19 across ad categories and the effectiveness of pandemic-related creative changes, among many other insights.