The Journey to TV Analytics Maturity
19 November 2018 • tvsquared
Meg Coyle,
MarCom Director

The last few years have seen TV turn into a powerful performance-marketing channel. The rise of real-time TV analytics has changed TV’s role within the modern-day marketing mix. On top of this, the way advertisers are leveraging it for both reach and response is getting more sophisticated each day.

Due to the fast-evolving nature of this space, one of the most frequent questions we get from both brands and agencies is, “how do we stack up compared to other advertisers?”. To answer that question, we created TVSquared’s TV Analytics Maturity Model.

Now, it’s important to note that the path to maturity is complex and individual to each advertiser. The model above highlights the typical steps to TV analytics maturity. Of course, your score will be unique to your brand. That’s why, before diving into the model, be sure to take the three-minute questionnaire.

You’ll receive an email with your personalized score, along with an ebook. This will provide more context around your position and explain the typical steps to maturity.

TVSquared’s Maturity Model was designed to not only provide an accurate view of where your organization falls on the path to TV analytics maturity. It also offers resources to improve upon and refine your score.

Over the next two weeks, I’ll also be explaining each step toward TV analytics maturity. And I’ll be sharing tips for how your company can take its TV strategy to the next level.