Advanced TV continues to be a hot topic as brands, agencies and networks adopt multi-channel distribution and richer datasets.
The rise of impression-level data and content distribution channels — from OTT to VOD — has opened the floodgates to new opportunities across the TV landscape.
Watch this on-demand webinar, where we discuss how data, measurement and optimization for TV advertising continue to evolve, including:
- How to think about advanced TV and key challenges to be aware of
- Why deterministic isn’t the holy grail and why the market needs a ‘unified’ approach
- Recommendations for testing OTT and VOD, and the key opportunities to embrace over the next 12 months