On-Demand Webinar:
the Latest Low-Down on Advanced TV

Advanced TV continues to be a hot topic as brands, agencies and networks adopt multi-channel distribution and richer datasets.

The rise of impression-level data and content distribution channels — from OTT to VOD — has opened the floodgates to new opportunities across the TV landscape.

Watch this on-demand webinar, where we discuss how data, measurement and optimization for TV advertising continue to evolve, including:

  • How to think about advanced TV and key challenges to be aware of
  • Why deterministic isn’t the holy grail and why the market needs a ‘unified’ approach
  • Recommendations for testing OTT and VOD, and the key opportunities to embrace over the next 12 months

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