Infographic: The One With the “Friends” Performance Insights
25 years after its debut, “Friends” remains one of the most popular and rewatched TV shows of all time. But does its cultural dominance equate to driving response for advertisers?
TVSquared analyzed 2019 cost, response and audience data from its U.S.-based clients that advertise during “Friends” reruns. Comparing the iconic series’ performance to other syndicated sitcoms, the insights reveal how well it drives performance—and if it’s still worth the investment even a quarter of a century since we first met our “Friends.”