When it comes to the “TV advertising event of the year,” most of us think of the Super Bowl. But there are other live events that draw massive audiences and command millions from brands looking to capitalize on that reach. Most notably, the Academy Awards and the $2-$3M that ABC charged for 30-second spots.
Just like with our Super Bowl LIII TV ad analysis from earlier this month, we burned the midnight oil to find the best-performing Oscar ads. Using minute-level data, we found the spots that generated the strongest online traffic after they aired. It’s important to note, there is nothing subjective about our analysis – it’s based on data and data alone. And, as we love to say, data doesn’t lie when it comes to TV performance.