The Telecast: Non-Profits &
TV Performance

Strategies for Effectively Reaching Donors that Span Diverse Groups and Multiple Generations

Total giving in the U.S. passed the $410B mark and, globally, charitable donations have increased for the sixth consecutive year. Driving this growth is the changing face of the traditional donor, which now encompasses diverse groups that span generations.

For non-profits, TV advertising is the still best way to reach multi-generational, disparate audiences. Thanks to real-time TV analytics, non-profits are using TV as a performance-marketing channel to get donors to engage quickly, and via the online channels many of them prefer.

Download the insights to find out how non-profits can better leverage TV.

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