“Advertising Pays 7: The UK’s Digital Revolution,” a report by the Advertising Association and Enders Analysis, examined how digital technology has changed the UK ad industry. The UK, in particular, is at the forefront of this revolution, with 300 ad tech companies headquartered there. Not to mention, the country has Europe’s largest online ad market, and the third largest in the world (after the U.S. and China).
So, what does this have to do with TVSquared, a company that specializes in TV ad analytics? More than you might think. Today, TV is much more than just linear. When we say “TV,” we mean linear, addressable, OTT, CTV, VOD, you name it. Digital is a major part of how advertisers leverage TV as a marketing channel – whether it’s the way they use real-time analytics to gauge spot performance, or the delivery channels they choose for campaigns.
That’s why the report profiled TVSquared – see page 25. The case study, “Bringing Analytics into Action,” details the story of making the measurement and optimization of TV (no matter how you define it) like digital a reality.
Our co-founder, Hew Bruce-Gardyne, is interviewed in the report. He talks about how TVSquared has scaled its business globally, as we have clients in more than 70 countries. He said:
“TVSquared’s process automatically divides the response data along geographical lines, saving our clients significant effort … With a good product, the world is your oyster.”
The entire report is an excellent read – check it out in its entirety here.