On-Demand Webinar: Tips for Maximizing Local TV Advertising in 2020 and Beyond


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There’s been a massive shift away from ratings and toward impressions, as performance becomes the new currency. This past year, the local TV ad industry has been a huge part of that change. Today, local advertisers are empowered with the best of both worlds Рuniting reach with performance Рto make TV have a major, direct impact on business outcomes.

Watch the webinar to learn:

  • Why local TV ad spend is increasing and what to expect in 2020
  • How DTC and auto brands leverage local TV as a performance channel
  • Which emerging trends are impacting advertisers across verticals, and how to take advantage of them to maximize local TV campaigns

Speakers include:

  • Jo Kinsella, CRO and EVP, TVSquared
  • Danielle DeLauro, EVP, VAB

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