On-Demand Webinar: Tips for Maximizing Local TV Advertising in 2020 and Beyond
There’s been a massive shift away from ratings and toward impressions, as performance becomes the new currency. This past year, the local TV ad industry has been a huge part of that change. Today, local advertisers are empowered with the best of both worlds – uniting reach with performance – to make TV have a major, direct impact on business outcomes.
Watch the webinar to learn:
- Why local TV ad spend is increasing and what to expect in 2020
- How DTC and auto brands leverage local TV as a performance channel
- Which emerging trends are impacting advertisers across verticals, and how to take advantage of them to maximize local TV campaigns
- Jo Kinsella, CRO and EVP, TVSquared
- Danielle DeLauro, EVP, VAB