Infographic: ‘Tis the Season for TV Performance Insights
Holiday sales are expected to hit $1.1 trillion in 2019 in the U.S., making it the first ever trillion-dollar holiday season.
The opportunities for advertisers to get in on this growth are massive, but in a highly competitive environment, it’s crucial that media investments perform — especially TV, which still accounts for half of all holiday spend. To understand how holiday TV advertising works for brands, TVSquared took a look back at 2018, analyzing millions in spend and hundreds of thousands of spots that ran during November and December.
View the infographic to learn how holiday TV programming fares for response, find the best days for TV-driven engagement and get tips for maximizing seasonal-focused campaigns.