Despite sensational headlines announcing its death, the reality is, TV still holds the majority of people’s video-viewing time.
TV advertising, a $215 billion global industry, has evolved greatly over the last few years – offering advertisers real-time measurement and optimization opportunities (just like digital!).
Watch this on-demand webinar to learn about the biggest trends impacting the global TV advertising market in 2019, including:
- Transparency in TV performance
- Opportunities in advanced TV
- The real deal around deterministic attribution
- Data-driven TV optimization and scenario testing
- Convergence of TV and search