On-Demand Webinar:
Top TV Advertising Trends for 2019

Despite sensational headlines announcing its death, the reality is, TV still holds the majority of people’s video-viewing time.

TV advertising, a $215 billion global industry, has evolved greatly over the last few years – offering advertisers real-time measurement and optimization opportunities (just like digital!).

Watch this on-demand webinar to learn about the biggest trends impacting the global TV advertising market in 2019, including:

  • Transparency in TV performance
  • Opportunities in advanced TV
  • The real deal around deterministic attribution
  • Data-driven TV optimization and scenario testing
  • Convergence of TV and search

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