Ebook: Top TV Advertising Trends for 2019
Learn About the Trends Impacting the Global TV Ad Market this Year and Beyond.
While the media landscape is continuously changing, TV isn’t going anywhere. It’s still unrivaled for quality programming, maintaining the majority of people’s video-viewing time — and TV advertising continues to grow, accounting for a $200+ billion industry this year.
For advertisers to take full advantage of TV as a performance-marketing channel, it’s essential to understand the latest trends in this evolving space. Download TVSquared’s ebook – Top TV Advertising Trends for 2019 – to learn more about:
- Strategies for digital-like testing of creatives
- The emerging roles of deterministic data and longer-term attribution
- Ways to make TV and online initiatives work together
- Automation for TV planning and buying
- How advertisers and networks are experimenting with proof of performance