Despite sensational headlines announcing its death, the reality is, TV still holds the majority of people’s video-viewing time.
TV advertising, accounting for a $3.1 billion industry in Australia, has proven to be the most effective marketing channel for creating brand awareness and driving both online and offline response.
- Watch this on-demand webinar to learn about the biggest TV ad trends impacting the Australian market, including:
- TV’s evolving role as a performance-marketing channel
- How advertisers – across industries – are thinking differently about TV-driven direct response
- New ad formats and delivery options, including programmatic and addressable
- Brand-specific, performance-based KPIs
- Strategies that are proven to maximize TV’s effectiveness, especially during live events