Discover how you can leverage emerging trends to make TV a performance-marketing channel.
Despite sensational headlines announcing its death, the reality is, TV still accounts for 37% of daily media time in Germany (an hour more than time spent with digital each day). TV advertising, a €4.7 billion industry in Germany, has also proven to be the most effective marketing channel for creating both brand awareness and driving immediate digital response.
Watch this recorded webinar to learn more about the biggest trends impacting the DACH TV advertising industry, including:
- Audience fragmentation
- New ad formats and delivery options
- Brand-specific, performance-driven KPIs
- TV ads for short-term response and long-term brand building
- The rising influence of AI and machine-learning technologies