Touch of Modern Leverages TV for Performance
08 July 2019 • tvsquared
Marlessa Stivala,
Content Marketing Manager

In the latest installment of our Beet.TV video series – “TV: Now an Outcomes-Driven Medium” – Jerry Hum, CEO and co-founder of Touch of Modern, talks about why TV is so beneficial for direct-to-consumer (DTC) brands that have traditionally relied on digital for marketing.

TV has evolved into a true performance-marketing channel – one that can be measured and optimized in real time. And for DTC brands, digital natives that expect that level of timely insight, TV now makes a lot of sense. DTCs have become one of TV’s fastest growing advertiser segments, recognizing how effective it is for driving response while also reaching a massive audience.

In his interview, Jerry explained how it’s important, “for [Touch of Modern] to be able to measure the actual performance of television,” adding how working with TVSquared is a key part of how it’s able to measure the effectiveness of TV.

“We measure a baseline of traffic before and after each airing, and then we attribute the spike to television … with sales, signups and sessions [as the most important KPIs] … TV, nowadays, can be measured just as precisely as digital, and it’s really important to have a diversified portfolio when it comes to marketing.”

Watch Jerry’s full interview below. You can also learn more about how DTC brands are using TV by downloading TVSquared’s DTC TV Ad Performance Benchmark ebook.