Bia/Kelsey Webinar — TV Attribution: Opinions and Discoveries
Advertisers are increasingly asking that their local TV campaigns provide performance analytics in the same way as digital. Advances in TV performance analytics make that possible.
Hear from TVSquared and other thought leaders from Hearst, Experian, Sinclair Broadcasting, Tribune Media and MediaOcean about recent developments in TV attribution to assess how important it currently is to buyers and sellers in the local TV marketplace and, in particular, the auto industry.
During this webinar hosted by BIA/Kelsey, the experts discuss:
- Definitions and terminology
- Effect of AI
- Media-mix optimization
- Performance-based marketing
- Industry impediments
- Buy side vs. sell side
- EU’s GDPR and California Consumer Privacy Act (CCPA)