TV is a Powerful Performance-Marketing Channel
04 April 2019 • tvsquared
Marlessa Stivala,
Content Marketing Manager

Here at TVSquared, we know how vital proof of performance is to demonstrate the effectiveness of a TV campaign. Specifically, we understand why it’s important for advertisers to dynamically measure and optimize TV within the media mix.

On a daily basis, our ADvantage platform proves why and how TV is so viable as a performance-marketing channel. In a recent interview with Beet.TV, our EVP and Chief Revenue Officer, Jo Kinsella, explained why it’s essential for the industry as a whole to see TV like this—and how, as a company, we’re leading the way.

“You should be able to measure [TV] and optimize it … people are realizing that [this] is still the quickest and easiest way to get reach … and to really drive sales or registrations, whatever the KPI is,” Jo explained.

Speaking to what makes TVSquared stand out as a true “game changer” in an industry that is ever-changing, Jo elaborated:

“ADvantage is always-on … [clients] can be in [the] tool every single day, looking at how something performed, but also how [they] can optimize it for the future.”

Advertisers who work with TVSquared are benefiting from the industry’s most accurate, fast TV campaign performance tool.