Video: Effectv Goes Down the Funnel for TV Attribution with TVSquared

Access the Complete "TV: Now an Outcome-Driven Media” Series Here

TVSquared and Beet.TV collaborated on a video series, exploring how the buy and sell sides are leveraging attribution to make TV an outcome-driven medium.

Effectv proves that linear television works beyond just upper-funnel performance metrics.

Hear from Effectv’s Andrea Zapata, VP of Data Innovation & Insights:

Access the Complete Series Here.

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