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Global Session /
Day 1

Agenda

12:30 p.m. BST

Opening Remarks

• Jo Kinsella, President, TVSquared

12:40 p.m. BST

The Race is On: Advocating for Advanced TV’s Global Takeover

• Jo Kinsella, President, TVSquared

• Daniel Bischoff, Chief Marketing & Operations Officer, RTL AdConnect

• Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky

• Kate Waters, Director of Client Strategy and Planning, ITV

• Laurence Neal, Director, Advanced Advertising, Discovery

1:20 p.m. BST

A Year Later: The Resurgence of Travel Has Arrived

• Stephanie Trivass, Head of ATL Advertising, Secret Escapes

• Jamie Lemle, CMO, TVSquared

1:35 p.m. BST

TV’s Transformation: Welcome to a More Diversified Landscape

• Andy Brown, Former Global CEO, Kantar Media

U.S. Session /
Day 1

Agenda

12:30 p.m. EDT

Opening Remarks

• Jo Kinsella, President, TVSquared

12:40 p.m. EDT

Convergent TV’s Moment: A View of What’s Happening Now & What’s Yet to Come

• Terry Kawaja, Founder & CEO, LUMA Partners

1:00 p.m. EDT

Facing the Streaming-Centric Reality

• Jo Kinsella, President, TVSquared

• Andrea Clarke-Hall, Head of Global Business Development, Tubi

• Andrea Zapata, VP, West Coast Sales, Vevo

1:20 p.m. EDT

The New F Word in Television

• Jo Kinsella, President, TVSquared

• Stephanie Junge-Filipek, Senior Director of Brand Marketing, The Zebra

1:35 p.m. BST

Identity & Privacy In An Audience-First World

• David Cohen, CEO, IAB

• Jason Manningham, CEO, Blockgraph

• Blair Robertson, CTO, TVSquared

• Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion

Global Session /
Day 2

Agenda

12:30 p.m. BST

Opening Remarks

• Calum Smeaton, Founder & CEO, TVSquared

12:40 p.m. BST

From Addressable to CTV: Unleashing TV’s Potential with Advanced TV

• Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky

• Mike Mason, Chief Commercial Officer, TVSquared

1:05 p.m. BST

Adapting to TV’s Transformation: The DTC Brand Perspective

• Bobby Richardson, Offline Marketing Lead, Blinkist

• Darren Moore, VP, Head of Product Marketing, TVSquared

1:20 p.m. BST

The Programmatic TV Play: Balancing Precision with Scale

• Sarah Lewis, Senior Director, Head of Agency EMEA, SpotX, Now Part of Magnite

• Emmanuelle Vayssettes, Director & Head of Media Revenue Ops Intl, FreeWheel

• Viktor Zawadzki, General Manager, APAC & EMEA, MediaMath

• Blair Robertson, CTO, TVSquared

1:45 p.m. BST

The Agency Evolution in the Convergent TV Era

• Alex Debenham-Burton, VP and Head of Reservation Media, Essence

• Calum Smeaton, Founder & CEO, TVSquared

U.S. Session /
Day 2

Agenda

12:30 p.m. EDT

Opening Remarks

• Calum Smeaton, CEO, TVSquared

12:40 p.m. EDT

Educate & Activate: Measuring the Largest PSA Campaign in History

• Anne Deo, Senior Vice President, Analytics, the Ad Council

• Bob Ivins, Chief Strategy Officer, TVSquared

1:05 p.m. EDT

The New Marketplace: Transforming TV Transactions

• Jo Kinsella, President, TVSquared

• Pooja Midha, Chief Growth Officer, Comcast Advertising

• Nicolle Pangis, CEO, Ampersand

1:30 p.m. EDT

TV’s Shift to Becoming a Data-Rich Ecosystem

• Ocean Fine, Vice President of Sales & Demand, Foursquare

• Aimee Irwin, VP, Strategy & Partnerships, Experian

• Bob Ivins, Chief Strategy Officer, TVSquared

• Kristen Williams, SVP, Strategic Partnerships, SpotX, Now Part of Magnite

2:00 p.m. EDT

The Pandemic Recount: Unpacking VAB’s Call to Nielsen

• Sean Cunningham, President and CEO, VAB

• Jo Kinsella, President, TVSquared

 

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