TVSquared Virtual Event | Spring 2021

TV Transformed

 

The TV industry has squeezed 10 years of change into one pandemic year, forever resetting standards and expectations across the buy and sell sides, from advertisers to agencies, publishers, MVPDs, data companies and other tech players.

Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity.

Check out highlights from our 2021
virtual event below.

Global Session /
Day 1

Agenda

12:30 p.m. BST

Opening Remarks

• Jo Kinsella, President, TVSquared

12:40 p.m. BST

The Race is On: Advocating for Advanced TV’s Global Takeover

• Jo Kinsella, President, TVSquared

• Daniel Bischoff, Chief Marketing & Operations Officer, RTL AdConnect

• Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky

• Kate Waters, Director of Client Strategy and Planning, ITV

• Laurence Neal, Director, Advanced Advertising, Discovery

1:20 p.m. BST

A Year Later: The Resurgence of Travel Has Arrived

• Stephanie Trivass, Head of ATL Advertising, Secret Escapes

• Jamie Lemle, CMO, TVSquared

1:35 p.m. BST

TV’s Transformation: Welcome to a More Diversified Landscape

• Andy Brown, Former Global CEO, Kantar Media

U.S. Session /
Day 1

Agenda

12:30 p.m. EDT

Opening Remarks

• Jo Kinsella, President, TVSquared

12:40 p.m. EDT

Convergent TV's Moment: A View of What's Happening Now & What's Yet to Come

• Terry Kawaja, Founder & CEO, LUMA Partners

1:00 p.m. EDT

Facing the Streaming-Centric Reality

• Jo Kinsella, President, TVSquared

• Andrea Clarke-Hall, Head of Global Business Development, Tubi

• Andrea Zapata, VP, West Coast Sales, Vevo

1:20 p.m. EDT

The New F Word in Television

• Jo Kinsella, President, TVSquared

• Stephanie Junge-Filipek, Senior Director of Brand Marketing, The Zebra

1:35 p.m. EDT

Identity & Privacy In An Audience-First World

• David Cohen, CEO, IAB

• Jason Manningham, CEO, Blockgraph

• Blair Robertson, CTO, TVSquared

• Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion

Global Session /
Day 2

Agenda

12:30 p.m. BST

Opening Remarks

• Calum Smeaton, Founder & CEO, TVSquared

12:40 p.m. BST

From Addressable to CTV: Unleashing TV’s Potential with Advanced TV

• Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky

• Mike Mason, Chief Commercial Officer, TVSquared

1:05 p.m. BST

Adapting to TV’s Transformation: The DTC Brand Perspective

• Bobby Richardson, Offline Marketing Lead, Blinkist

• Darren Moore, VP, Head of Product Marketing, TVSquared

1:20 p.m. BST

The Programmatic TV Play: Balancing Precision with Scale

• Sarah Lewis, Senior Director, Head of Agency EMEA, SpotX, Now Part of Magnite

• Emmanuelle Vayssettes, Director & Head of Media Revenue Ops Intl, FreeWheel

• Viktor Zawadzki, General Manager, APAC & EMEA, MediaMath

• Blair Robertson, CTO, TVSquared

1:45 p.m. BST

The Agency Evolution in the Convergent TV Era

• Alex Debenham-Burton, VP and Head of Reservation Media, Essence

• Calum Smeaton, Founder & CEO, TVSquared

U.S. Session /
Day 2

Agenda

12:30 p.m. EDT

Opening Remarks

• Calum Smeaton, CEO, TVSquared

12:40 p.m. EDT

Educate & Activate: Measuring the Largest PSA Campaign in History

• Anne Deo, Senior Vice President, Analytics, the Ad Council

• Bob Ivins, Chief Strategy Officer, TVSquared

1:05 p.m. EDT

The New Marketplace: Transforming TV Transactions

• Jo Kinsella, President, TVSquared

• Pooja Midha, Chief Growth Officer, Comcast Advertising

• Nicolle Pangis, CEO, Ampersand

1:30 p.m. EDT

TV’s Shift to Becoming a Data-Rich Ecosystem

• Ocean Fine, Vice President of Sales & Demand, Foursquare

• Aimee Irwin, VP, Strategy & Partnerships, Experian

• Bob Ivins, Chief Strategy Officer, TVSquared

• Kristen Williams, SVP, Strategic Partnerships, SpotX, Now Part of Magnite

2:00 p.m. EDT

The Pandemic Recount: Unpacking VAB’s Call to Nielsen

• Sean Cunningham, President and CEO, VAB

• Jo Kinsella, President, TVSquared

Global Session /
Day 1

Agenda

12:30 p.m. BST

Opening Remarks

• Jo Kinsella, President, TVSquared

12:40 p.m. BST

The Race is On: Advocating for Advanced TV’s Global Takeover

• Jo Kinsella, President, TVSquared

• Daniel Bischoff, Chief Marketing & Operations Officer, RTL AdConnect

• Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky

• Kate Waters, Director of Client Strategy and Planning, ITV

• Laurence Neal, Director, Advanced Advertising, Discovery

1:20 p.m. BST

A Year Later: The Resurgence of Travel Has Arrived

• Stephanie Trivass, Head of ATL Advertising, Secret Escapes

• Jamie Lemle, CMO, TVSquared

1:35 p.m. BST

TV’s Transformation: Welcome to a More Diversified Landscape

• Andy Brown, Former Global CEO, Kantar Media

U.S. Session /
Day 1

Agenda

12:30 p.m. EDT

Opening Remarks

• Jo Kinsella, President, TVSquared

12:40 p.m. EDT

Convergent TV's Moment: A View of What's Happening Now & What's Yet to Come

• Terry Kawaja, Founder & CEO, LUMA Partners

1:00 p.m. EDT

Facing the Streaming-Centric Reality

• Jo Kinsella, President, TVSquared

• Andrea Clarke-Hall, Head of Global Business Development, Tubi

• Andrea Zapata, VP, West Coast Sales, Vevo

1:20 p.m. EDT

The New F Word in Television

• Jo Kinsella, President, TVSquared

• Stephanie Junge-Filipek, Senior Director of Brand Marketing, The Zebra

1:35 p.m. EDT

Identity & Privacy In An Audience-First World

• David Cohen, CEO, IAB

• Jason Manningham, CEO, Blockgraph

• Blair Robertson, CTO, TVSquared

• Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion

Global Session /
Day 2

Agenda

12:30 p.m. BST

Opening Remarks

• Calum Smeaton, Founder & CEO, TVSquared

12:40 p.m. BST

From Addressable to CTV: Unleashing TV’s Potential with Advanced TV

• Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky

• Mike Mason, Chief Commercial Officer, TVSquared

1:05 p.m. BST

Adapting to TV’s Transformation: The DTC Brand Perspective

• Bobby Richardson, Offline Marketing Lead, Blinkist

• Darren Moore, VP, Head of Product Marketing, TVSquared

1:20 p.m. BST

The Programmatic TV Play: Balancing Precision with Scale

• Sarah Lewis, Senior Director, Head of Agency EMEA, SpotX, Now Part of Magnite

• Emmanuelle Vayssettes, Director & Head of Media Revenue Ops Intl, FreeWheel

• Viktor Zawadzki, General Manager, APAC & EMEA, MediaMath

• Blair Robertson, CTO, TVSquared

1:45 p.m. BST

The Agency Evolution in the Convergent TV Era

• Alex Debenham-Burton, VP and Head of Reservation Media, Essence

• Calum Smeaton, Founder & CEO, TVSquared

U.S. Session /
Day 2

Agenda

12:30 p.m. EDT

Opening Remarks

• Calum Smeaton, CEO, TVSquared

12:40 p.m. EDT

Educate & Activate: Measuring the Largest PSA Campaign in History

• Anne Deo, Senior Vice President, Analytics, the Ad Council

• Bob Ivins, Chief Strategy Officer, TVSquared

1:05 p.m. EDT

The New Marketplace: Transforming TV Transactions

• Jo Kinsella, President, TVSquared

• Pooja Midha, Chief Growth Officer, Comcast Advertising

• Nicolle Pangis, CEO, Ampersand

1:30 p.m. EDT

TV’s Shift to Becoming a Data-Rich Ecosystem

• Ocean Fine, Vice President of Sales & Demand, Foursquare

• Aimee Irwin, VP, Strategy & Partnerships, Experian

• Bob Ivins, Chief Strategy Officer, TVSquared

• Kristen Williams, SVP, Strategic Partnerships, SpotX, Now Part of Magnite

2:00 p.m. EDT

The Pandemic Recount: Unpacking VAB’s Call to Nielsen

• Sean Cunningham, President and CEO, VAB

• Jo Kinsella, President, TVSquared

Thought Leaders

More Speakers Coming Soon

Daniel Bischoff

Chief Marketing & Operations Officer, RTL AdConnect

Andy Brown

Former Global CEO, Kantar Media

Wayne Butler

Head of Media Effectiveness for Advanced Advertising, Sky

Andrea Clarke-Hall

Head of Global Business Development, Tubi

David Cohen

CEO, IAB

Sean Cunningham

President & CEO, VAB

Alex Debenham-Burton

VP and Head of Reservation Media, Essence

Anne Deo

SVP, Analytics, Ad Council

Ocean Fine

Vice President of Sales and Demand, Foursquare

Aimee Irwin

VP, Strategy & Partnerships, Experian

Bob Ivins

Chief Strategy Officer, TVSquared

Stephanie Junge-Filipek

Senior Director of Brand Marketing, The Zebra

Terry Kawaja

Founder & CEO, LUMA Partners

Jo Kinsella

President, TVSquared

Jamie Lemle

Chief Marketing Officer, TVSquared

Sarah Lewis

Senior Director, Head of Agency, EMEA, SpotX, Now Part of Magnite

Jason Manningham

CEO, Blockgraph

Mike Mason

Chief Commercial Officer, TVSquared

Pooja Midha

Chief Growth Officer, Comcast Advertising

Darren Moore

VP, Head of Product Marketing, TVSquared

Laurence Neal

Director, Advanced Advertising, Discovery

Nicolle Pangis

CEO, Ampersand

Bobby Richardson

Offline Marketing Lead, Blinkist

Blair Robertson

CTO, TVSquared

Calum Smeaton

CEO, TVSquared

Matt Spiegel

EVP, Marketing Solutions, Head of Media Vertical, TransUnion

Stephanie Trivass

Head of ATL Advertising, Secret Escapes

Emmanuelle Vayssettes

Director & Head of Media Revenue Ops Intl, FreeWheel

Kate Waters

Director of Client Strategy and Planning, ITV

Kristen Williams

SVP, Strategic Partnerships, SpotX, Now Part of Magnite

Andrea Zapata

VP, West Coast Sales, Vevo

Viktor Zawadzki

General Manager, APAC & EMEA, MediaMath

Event Lineup

May 11, 2021 : Day - 01
12:30pm - 12:40pm EDT

Opening Remarks

  • Jo Kinsella  

• Jo Kinsella, President, TVSquared

12:40pm - 1:00pm EDT

Convergent TV's Moment: A View of What's Happening Now & What's Yet to Come

  • Terry Kawaja  

Coming off an unprecedented year, the convergent TV landscape—from linear to streaming and digital—is rife with both complexities and opportunities. Unpack the roles of CTV, data and identity, and learn about the growing possibilities they bring for targeting, measurement, performance, and even the democratization of TV ad spend. • Terry Kawaja, Founder & CEO, LUMA Partners

1:00pm - 1:30pm EDT

Facing the Streaming-Centric Reality

  • Andrea Clarke-Hall   Andrea Zapata  

The streaming-centric world has become a permanent reality. The acceleration in the past 12 months not only transformed traditional television, but left a lasting mark on connected TV. From new revenue models to new metrics, the entire marketplace has experienced a need to recondition how they approach TV in a data-rich converged landscape. • Andrea Clarke-Hall, Head of Global Business Development, Tubi • Andrea Zapata, VP, West Coast Sales, Vevo

1:30pm - 1:50pm EDT

The New F Word in Television

  • Stephanie Junge-Filipek   Jo Kinsella  

Solving for cross-platform measurement at scale means embracing flexibility across all forms of TV – from linear to streaming. Flexibility runs deep at Zebra and serves as the backbone of their TV strategy as they grow ad spend, shift media spend and operate in a more programmatic way. • Stephanie Junge-Filipek, Senior Director of Brand Marketing, The Zebra • Jo Kinsella, President, TVSquared

1:50pm EDT -

Identity, Fraud & Privacy: The Future of Ad Targeting

  • David Cohen   Jason Manningham   Matt Spiegel  

As advertisers increasingly prioritize audience-first media strategies, the cross-platform TV industry is dealing with a “perfect storm” of challenges around identity, fraud and privacy. Explore the latest in identity and cookie alternatives, the rising concerns of CTV fraud, and the growing importance of privacy in an audience-first world. • David Cohen, CEO, IAB • Jason Manningham, CEO, BlockGraph • Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion

May 12, 2021 : Day - 02
12:30pm - 12:40pm EDT

Opening Remarks

  • Calum Smeaton  

• Calum Smeaton, CEO, TVSquared

12:40pm - 1:05pm EDT

Educate & Activate: Measuring the Largest PSA Campaign in History

  • Bob Ivins  

The success of the Ad Council “It’s Up to You” initiative—a $500 million vaccination education campaign—has far-reaching implications for public health. Learn how the campaign is being measured and optimized across communities, devices and linear and streaming platforms; and get a first-look into early analysis on its reach and effectiveness across diverse audience segments • Bob Ivins, Chief Strategy Officer, TVSquared

1:05pm - 1:30pm EDT

The New Marketplace: Transforming TV Transactions

  • Pooja Midha  

The commercial success of the TV marketplace relies on collaboration and innovation. As multi-platform viewing grows, transactions are transforming from content to audience, defining new standards and processes that rely on the shift to automation, enhanced flexibility and greater transparency in order for all sides of the trade to win. • Pooja Midha, Chief Growth Officer, Comcast Advertising

1:30pm - 2:00pm EDT

The TV’s Shift to Becoming Data-Rich

  • Bob Ivins   Aimee Irwin   Kristen Williams  

TV has taken a new seat at the table, playing in a league of some of the greatest assets, from viewership to activity data. First and third-party data mean a whole lot more to TV advertisers and publishers as they unlock measurement, attribution and targeting opportunities that transcends multiple channels, platforms and devices in the time of converged TV. • Bob Ivins, Chief Strategy Officer, TVSquared • Aimee Irwin, VP, Strategy & Partnerships, Experian • Kristen Williams, SVP, Strategic Partnerships, SpotX

2:00pm - 2:30pm EDT

Let’s Be Upfront: We Can’t Go Back to Traditional TV Buying

With 2020 behind us, and another year of virtual upfronts before us, the traditional TV landscape will never be the same. How will advertisers and media owners approach upfronts, new fronts and the untraditional nature that is now converged TV?

May 11, 2021 : Day 1
12:30 p.m. EDT
  • schedule

Opening Remarks

  • Jo Kinsella, President, TVSquared
12:40 p.m. EDT
  • schedule

Convergent TV's Moment: A View of What's Happening Now & What's Yet to Come

  • Terry Kawaja, Founder & CEO, LUMA Partners

Coming off an unprecedented year, the convergent TV landscape—including linear, streaming and digital—is rife with both complexities and opportunities. Unpack the roles of CTV, data and identity, and learn about the growing possibilities they bring for targeting, measurement, performance, and even the democratization of TV ad spend.

1:00 p.m. EDT
  • schedule
  • schedule
  • schedule

Facing the Streaming-Centric Reality

  • Jo Kinsella, President, TVSquared
  • Andrea Clarke-Hall, Head of Global Business Development, Tubi
  • Andrea Zapata, VP, West Coast Sales, Vevo

The streaming-centric world has become a permanent reality. The acceleration in the past 12 months not only transformed traditional television, but it also left a lasting mark on connected TV. From new revenue models to new metrics, the entire marketplace has experienced a need to recondition how they approach TV in a data-rich, converged landscape.

1:20 p.m. EDT
  • schedule
  • schedule

The New F Word in Television

  • Stephanie Junge-Filipek, Senior Director of Brand Marketing, The Zebra
  • Jo Kinsella, President, TVSquared

Solving for cross-platform measurement at scale means embracing flexibility across all forms of TV – from linear to streaming. Flexibility runs deep at Zebra and serves as the backbone of their TV strategy as they grow ad spend, shift media spend and operate in a more programmatic way.

1:35 p.m. EDT
  • schedule
  • schedule
  • schedule
  • schedule

Identity & Privacy In An Audience-First World

  • David Cohen, CEO, IAB
  • Jason Manningham, CEO, Blockgraph
  • Blair Robertson, CTO, TVSquared
  • Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion

As advertisers increasingly prioritize audience-first media strategies, the cross-platform TV industry is dealing with a “perfect storm” of challenges around identity and privacy. Explore the latest in identity and cookie alternatives, and the growing importance of privacy in an audience-first world.

May 12, 2021 : Day 2
12:30 p.m. EDT
  • schedule

Opening Remarks

  • Calum Smeaton, CEO, TVSquared
12:40 p.m. EDT
  • schedule
  • schedule

Educate & Activate: Measuring the Largest PSA Campaign in History

  • Anne Deo, Senior Vice President, Analytics, the Ad Council
  • Bob Ivins, Chief Strategy Officer, TVSquared

The success of the Ad Council “It’s Up to You” initiative—a $500 million vaccination education campaign—has far-reaching implications for public health. Learn how the campaign is being measured and optimized across communities, devices and both linear and streaming platforms; also, get a first look into early analysis on its reach and effectiveness across diverse audience segments.

1:05 p.m. EDT
  • schedule
  • schedule
  • schedule

The New Marketplace: Transforming TV Transactions

  • Jo Kinsella, President, TVSquared
  • Pooja Midha, Chief Growth Officer, Comcast Advertising
  • Nicolle Pangis, CEO, Ampersand

The commercial success of the TV marketplace relies on collaboration and innovation. As multi-platform viewing grows, transactions are transforming from content to audience, defining new standards and processes that rely on the shift to automation, enhanced flexibility and greater transparency in order for all sides of the trade to win.

1:30 p.m. EDT
  • schedule
  • schedule
  • schedule
  • schedule

TV’s Shift to Becoming a Data-Rich Ecosystem

  • Ocean Fine, Vice President of Sales & Demand, Foursquare
  • Aimee Irwin, VP, Strategy & Partnerships, Experian
  • Bob Ivins, Chief Strategy Officer, TVSquared
  • Kristen Williams, SVP, Strategic Partnerships, SpotX

TV has taken a new seat at the table, playing in a league of some of the greatest assets, from viewership to activity data. First and third-party data mean a whole lot more to TV advertisers and publishers as they unlock measurement, attribution and targeting opportunities that transcends multiple channels, platforms and devices in the time of converged TV.

2:00 p.m. EDT
  • schedule
  • schedule

The Pandemic Recount: Unpacking VAB’s Call to Nielsen

  • Sean Cunningham, President and CEO, VAB
  • Jo Kinsella, President, TVSquared

On behalf of major networks, VAB has issued a formal request to Nielsen, asking that ratings undergo a third-party audit to investigate viewership data released throughout the pandemic. With the $20B upfront season looming and with a dynamic marketplace transforming through the rise of streaming, trust and transparency are vital to create an accountable and growing TV ecosystem. Find out the latest on VAB’s effort to bring transparency and accountability to TV.

Participating Companies

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