May 11th & 12th, 2021

TV Transformed

 

The TV industry has squeezed 10 years of change into one pandemic year, forever resetting standards and expectations across the buy and sell sides, from advertisers to agencies, publishers, MVPDs, data companies and other tech players.

Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity.

Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting the expectations for today, tomorrow and the future.

Join TVSquared for its global event, TV Transformed — coming May 11th and 12th!

Space is limited. Reserve your spot today!

Thought Leaders

More Speakers Coming Soon

Daniel Bischoff

Chief Marketing & Operations Officer, RTL AdConnect

Andy Brown

Former Global CEO, Kantar Media

Wayne Butler

Head of Media Effectiveness for Advanced Advertising, Sky

Andrea Clarke-Hall

Head of Global Business Development, Tubi

David Cohen

CEO, IAB

Sean Cunningham

President & CEO, VAB

Alex Debenham-Burton

VP and Head of Reservation Media, Essence

Anne Deo

SVP, Analytics, Ad Council

Ocean Fine

Vice President of Sales and Demand, Foursquare

Aimee Irwin

VP, Strategy & Partnerships, Experian

Bob Ivins

Chief Strategy Officer, TVSquared

Stephanie Junge-Filipek

Senior Director of Brand Marketing, The Zebra

Terry Kawaja

Founder & CEO, LUMA Partners

Jo Kinsella

President, TVSquared

Jamie Lemle

Chief Marketing Officer, TVSquared

Sarah Lewis

Senior Director, Head of Agency, EMEA, SpotX, Now Part of Magnite

Jason Manningham

CEO, Blockgraph

Mike Mason

Chief Commercial Officer, TVSquared

Pooja Midha

Chief Growth Officer, Comcast Advertising

Darren Moore

VP, Head of Product Marketing, TVSquared

Laurence Neal

Director, Advanced Advertising, Discovery

Nicolle Pangis

CEO, Ampersand

Bobby Richardson

Offline Marketing Lead, Blinkist

Blair Robertson

CTO, TVSquared

Calum Smeaton

CEO, TVSquared

Matt Spiegel

EVP, Marketing Solutions, Head of Media Vertical, TransUnion

Stephanie Trivass

Head of ATL Advertising, Secret Escapes

Emmanuelle Vayssettes

Director & Head of Media Revenue Ops Intl, FreeWheel

Kate Waters

Director of Client Strategy and Planning, ITV

Kristen Williams

SVP, Strategic Partnerships, SpotX, Now Part of Magnite

Andrea Zapata

VP, West Coast Sales, Vevo

Viktor Zawadzki

General Manager, APAC & EMEA, MediaMath

Event Lineup

May 11, 2021 : Day 1
12:30 p.m. BST
  • schedule

Opening Remarks

  • Jo Kinsella, President, TVSquared
12:40 p.m. BST
  • schedule
  • schedule
  • schedule
  • schedule
  • schedule

The Race is On: Advocating for Advanced TV’s Global Takeover

  • Jo Kinsella, President, TVSquared
  • Daniel Bischoff, Chief Marketing & Operations Officer, RTL AdConnect
  • Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky
  • Laurence Neal, Director, Advance Advertising, Discovery
  • Kate Waters, Director of Client Strategy and Planning, ITV

The most bullish advocates are pushing forward to break through challenges and capitalize on the opportunities afforded by advanced TV. The race is on to bring together the content, scale, reach and resources that will unlock the power of advanced TV in Europe and beyond.

1:20 p.m. BST
  • schedule
  • schedule

A Year Later: The Resurgence of Travel Has Arrived

  • Jamie Lemle, CMO, TVSquared
  • Stephanie Trivass, Head of ATL Advertising, Secret Escapes

This is a big moment for travel advertisers. After more than 12 months of pandemic-induced lockdowns, restrictions are beginning to lift, vaccination numbers are steadily increasing and all signs are showing that people want to travel again. The immediate impact of COVID-19 forced travel advertisers to pivot and re-think their TV strategy. Secret Escapes, a global travel brand, was live in 10+ countries when the lockdowns came into effect. A year later, they are cautiously, yet optimistically, re-focusing on TV at a time when travel is top of mind for people across the world.

1:35 p.m. BST
  • schedule

TV’s Transformation: Welcome to A More Diversified Landscape

  • Andy Brown, Former Global CEO, Kantar Media

Advanced TV is gaining momentum across Europe, establishing new standards and demands across all corners of the advertising ecosystem. Discover how the buy and sell-sides are adapting to TV’s transformation as a cross-platform, multi-screen and data-rich marketplace.

May 12, 2021 : Day 2
12:30 p.m. BST
  • schedule

Intro

  • Calum Smeaton, Founder & CEO, TVSquared
12:40 p.m. BST
  • schedule
  • schedule

From Addressable to CTV: Unleashing TV’s Potential with Advanced TV

  • Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky
  • Mike Mason, Chief Commercial Officer, TVSquared

Advanced TV has democratized the advertising landscape and opened up opportunities for all types of advertisers. Find out how Sky is leading the charge in TV’s transformation, proving that TV can be even more powerful when you mix scale with precision.

1:05 p.m. BST
  • schedule
  • schedule

Adapting to TV’s Transformation: The DTC Brand Perspective

  • Darren Moore, VP, Head of Product Marketing, TVSquared
  • Bobby Richardson, Offline Marketing Lead, Blinkist

As TV transforms into a more measurable, targetable and cross-platform medium, DTC advertisers are recognizing that it is time to lean in. Blinkist, a global DTC subscription service, launched its first TV campaign in 2018 with a full set of metrics behind it, armed and ready to treat TV like a performance-driven channel that has the ability to achieve scale and take actionable steps to optimize. Find out how Blinkist is adapting to TV’s transformation, and uncover lessons learned from the seismic shift of the pandemic.

1:20 p.m. BST
  • schedule
  • schedule
  • schedule
  • schedule

The Programmatic TV Play: Balancing Precision with Scale

  • Sarah Lewis, Senior Director, Head of Agency EMEA, SpotX
  • Blair Robertson, CTO, TVSquared
  • Emmanuelle Vayssettes, Director & Head of Media Revenue Ops Intl, FreeWheel
  • Viktor Zawadzki, General Manager, APAC & EMEA, MediaMath

The pandemic sparked a greater need for more agility in TV buying, raising the interest for programmatic TV globally, including across Europe. Audience segmentation, campaign automation and optimization have become defining drivers, alongside the need to balance the supply chain in order to deliver on precision and scale.

1:45 p.m. BST
  • schedule
  • schedule

The Agency Evolution in the Convergent TV Era

  • Alex Debenham-Burton, VP and Head of Reservation Media, Essence
  • Calum Smeaton, Founder & CEO, TVSquared

As TV converges across platforms and screens, agencies - long-time stalwarts of the advertising industry - have had to evolve too. Leveraging new technology, growing data sources and old-fashioned creativity, leading agencies are transforming TV into a limitless channel for amplifying reach, driving outcomes and engaging with diverse audiences across linear and streaming.

Participating Companies

Register for TV Transformed