LatAm Expansion Strengthens TV’s Global Role as a Performance-Marketing Channel
MIAMI – Aug. 16, 2018 – TVSquared, the gold standard for TV performance analytics and optimization, has opened TVSquared Latin America. The Miami-based offices will support the world’s fourth-largest advertising market, which accounts for more than $28 billion in annual TV spend.
Through real-time measurement and optimization, TVSquared makes TV a performance-marketing channel for local, national and global advertisers. More than 700 brands, agencies and networks in 70 countries use TVSquared to demonstrate TV ROI and improve campaign effectiveness by up to 80%.
Calum Smeaton, CEO and founder, TVSquared:
“While the role of TV is strong in Latin America, the use of real-time TV attribution and optimization is still in its early stages throughout the region. Our Latin American customer base is spearheading the use of TV for performance – leveraging the channel as a primary driver of immediate, digital response. Through our ADvantage platform, these brands and agencies are now measuring and optimizing TV just like digital.”
TVSquared ADvantage measures the impact of TV spots and provides insights to maximize spend and optimize campaigns for the greatest response – whether it’s search, site visits, app activity, phone, SMS or any other touchpoint. The platform offers multi-country, cross-brand analysis by day, daypart, program, network, genre and creative, and provides buy recommendations for the best response.
TVSquared is the gold standard for TV performance analytics and optimization. More than 700 brands, agencies and networks in 70+ countries use TVSquared to optimize TV-driven response, maximize spend and improve campaign effectiveness by up to 80%.