TVSquared and Smartek Bring TV Measurement and Optimization to Spanish Market
04 April 2017 • tvsquared

Partnership Helps TV Advertisers Realize Impact of Spots, Strengthen Response and Ensure Effectiveness of Spend

TVSquared and Smartek have partnered to bring TV measurement and optimization to Spain’s €2.5 billion TV advertising industry. As part of its consultancy services, Smartek now offers TVSquared solutions to help advertisers understand how TV is working for them, and take steps to strengthen campaign effectiveness and improve ROI.

Spain is one of the strongest TV markets in Europe, with the average person watching close to four hours of live TV a day. With TVSquared’s technology and Smartek’s industry expertise, advertisers can now quickly measure TV ads, and gain same-day insights to improve response, optimize spend and realize TV’s influence on the bottom line.

Smartek customers can access TVSquared ADvantage to understand the immediate impact of TV and improve campaign efficiency; and TVSquared Predict, to find the best TV buy opportunities and optimize spend. In addition to Spain-based consultants, technicians, marketing analysts and media/advertising specialists, Smartek clients have access to local professionals for onboarding and first-line support.

Guillermo Navarro Marqués, Smartek’s founder and chairman, said:

“TV is still the most powerful media channel, and for any brand that wants to make a name for itself, TV advertising is a must. TVSquared’s technology complements what we’ve been doing for years – acting as an objective adviser for brands that want to optimize investments. With TVSquared, our clients can leverage the most advanced offline attribution tools available.”

Jo Kinsella, TVSquared’s chief revenue officer and executive vice president, added:

“Having experienced major growth in 2016, the Spanish TV ad market is a dynamic space. Smartek’s expertise in the Spanish media and advertising industries is unparalleled, and we’re excited to partner with it to help advertisers make the most of their TV investments.”

About TVSquared

Working with more than 400 brands, agencies and networks in 50+ countries, TVSquared is the gold-standard for TV measurement and optimization. On average, TVSquared clients improve TV campaign performance by 20-80%. Learn more at

About Smartek

Smartek is an independent, neutral, highly specialized company focused in measurement and media optimization. Leveraging the best measurement and optimization tools, with a highly experienced technical and optimization local team is now working for some of the most relevant companies in Spain. Learn more at