UK DTC Brands: 2019 TV Ad Performance Insights
DTC is one of the fastest growing categories for TV advertising.
Direct-to-consumer (DTC) brands have become TVSquared’s fastest growing customer segment, as they leverage TV as a powerful performance-marketing channel.
We analyzed 18 months of TV performance data from our UK DTC clients to uncover insights on the buy elements, including day of week, daypart and creative length, that are driving the strongest response.
View the infographic to learn what’s working, what’s not and how DTC brands can make TV even more powerful.