Infographic:
UK DTC Brands: 2020 TV Ad Trends

TV Advertising Was Front and Center for the DTC Category in 2020

2020 has been a challenging year, but that hasn’t stopped many DTCs from thriving. TV has become more measurable, targetable and optimizable, and as a result, DTC brands across the UK have invested big in reaching audiences across the variety of TV platforms.

TVSquared analyzed millions of impressions across DTC advertisers in the UK, uncovering key performance and cost-effectiveness trends by daypart, programming genre and more.

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