Learn how enriched audience insights can transform your TV strategy.
Advances in big data, combined with the increasing demand for TV to become more measurable and targeted, have opened up new opportunities for advertisers. Today, you can gain a deeper understanding of who responded to your TV ads, and use enriched audience analytics to improve TV planning and buying.
Watch this recorded webinar on the role of audience in TV advertising and learn about:
- The history of audience targeting for TV and how it’s evolved in recent years
- How audience targeting and real-time attribution can improve TV buying and performance
- The benefits of understanding the “who” behind TV-driven response
- Ways to plan and buy TV based on the audience segments that are most likely to respond and convert