Learn how TVSquared ADeffect can help you understand TV’s total value and ROI.
The impact of TV spots extends far beyond the minutes and hours after they air. In fact, the longer-term effect of a TV campaign is often 2x-to-5x higher than the initial response.
Creating sophisticated and mature marketing models is time-consuming and expensive. TVSquared ADeffect eliminates this reliance altogether, providing advertisers with an instant view of TV’s extended impact.
Watch this on-demand webinar to learn about:
- The value of longer-term TV measurement
- The benefits of a faster and more cost-effective solution
- How TVSquared ADeffect works and why it’s unique to the market