Using TV to Change Perceptions: A Candid Conversation with Nurx
We know that disruptive DTC advertisers are continually flocking to TV, but why? And how does multiscreen TV impact their businesses once on-air?
TVSquared sat down with Katelyn Watson, Nurx’s CMO, to learn about the DTC brand’s journey to TV and the instrumental impact it’s had not only on brand awareness, but performance as well. While it started as an online birth control provider, Nurx has grown into an all-in-one healthcare service that aims to bring choice, control and freedom to consumers.