Syncing your digital search campaigns with TV advertising is a massive opportunity. If you advertise on TV, you want to make sure you’re at the top of the search list when viewers are searching for your products.
If you don’t advertise on TV, you can still benefit from optimizing your search listing to TV ads run by companies with complementary products, or even competitors.
With 90% of TV viewers using second-screen devices while watching TV and during ad breaks, frankly you’d be mad to miss this opportunity.
Yesterday, TVSquared hosted a 30-minute webinar “Sync TV and Search for Maximum Response.”
Our Director of Product Management, Aktar Somalya, ran through the impressive SearchSync technology, and how it enables advertisers to sync up search campaigns with TV ads for their own brands, those of complementary products, and those of competitor ads.
The technology is incredibly powerful for maximizing your advertising budgets. And that’s why more than 600 brands and agencies work with us in 60+ countries.
If you missed the webinar, don’t fret; the recording can be accessed below. Learn about:
- Why use SearchSync?
- Case studies
- When to use SearchSync
- SearchSync goals and scenarios
- How it works
- Keyword strategies
- Optimization & Best Practices
- Campaign Health Checks