What's the Deal with Spot Detection?
13 March 2018 • tvsquared
Shona Maguire,
Product Marketing Manager

Spot data tells you when and where an ad aired – and it’s a core component of TV analytics. When analyzed along with response data, advertisers quantify and then optimize the impact of TV advertising. Sounds easy enough, right? But, traditionally, it’s been anything but simple to get this type of data.

 

What’s wrong with manual spot detection?

One way to collect spot data is via “post logs.” These contain spot times and costs, but take several weeks to arrive. Manual collection and loading is labor-intensive, slowing time-to-results. Weeks can go by before an advertiser has the information needed to make performance-impacting changes.

Why is automated spot detection better?

Automated, real-time spot detection eliminates the need to manually upload post-logs and ensures faster time-to-TV insights. Results are available daily, meaning you can optimize and streamline your ad budgets faster.

Did You Know?

1 in 10 TV ads will not air in line with your media plan. On average, they will be 5 minutes out from planned airing times.

TVSquared’s ADwatch technology lets advertisers access accurate spot insights within 24 hours.

That means you’re getting precise attribution. Time, cost and efficiency information gives you much greater levels of accuracy, so you can fine-tune results and optimize budgets.

Automatic spot detection makes life easier, improves results and speeds up time to value. But it’s so much more than a labor-saving tool. If you combine real-time spot detects with daily analytics on cost and audience data, you get near-real-time TV attribution. That puts you in the driver’s seat for making in-flight optimizations to your TV ads for maximum impact. 

How does it work?

ADwatch is made possible by ACR (Automatic Content Recognition) technology.

To learn more about automated spot detection, visit www.tvsquared.com/products-adwatch.