For TV advertisers, live sports are some of the best times to get in front of a large audience. In fact, many brands consider them to be the “Holy Grail” of TV inventory. While ads that run during the Super Bowl always grab headlines, other sporting events also bring in billions in ad revenue. Most recently, the NCAA Tournament netted a record $1.36 billion in ad spend.
In keeping with TVSquared’s tradition of analyzing the impact that TV had on digital traffic for live event advertisers (we’ve been doing the Super Bowl for years!), we looked at this year’s NCAA Championship game. What ads generated the most response? Click the video and find out!